Dispatch

A collection of marketing and advertising news and notes along with news about OEPMA and our many passions.

Is “Brand” a Bunch of Horseshit?

Short answer: No, it’s not a bunch of horseshit, but a business’ brand is 100% up to them and their employees. A brand cannot be magically constructed in a lab by an advertising or branding agency. Long Answer: “Brand” is one

Reasons Not To Advertise: Your Intake Process Is Awful

If a business owner is ready to take their business to the next level, advertising is often the first place they look to spend some coin. But is their business optimally prepared for the rush of clients or customers advertising