The Dispatch

Marketing conferences are great. An organized event that allows business owners to really get to the meat and potatoes of their marketing efforts. You’re able to learn from your peers, experts and create long lasting relationships. There is however a

One of the most overlooked profitable actions a small business can take is organizing its lead, client, and customer data. We harp on this in our social media posts, e-mails, and phone calls with clients and potential clients, and to

Does your company run Google Ads Search Campaigns? If you have this one box ticked in your settings, your data may be a bit skewed. The box we’re talking about is within the Campaign Settings under Networks. Under Search Networks

The NCAA Basketball Tournament is in full swing, so every company in the nation is trying to get in on the hype for some sweet eyeballs on their brand. Creative teams, both in-house and agency, are downloading basketball stock images

OEPMA has been running Google Ads for clients for nearly a decade now. In that time, we have observed a thing or two. You know what that means, we’re going to create a list where we can throw a number

We’ve recently spoken to a few potential clients in consultations who were very confused about Google Ads and Google Local Service Ads. There is a difference between the two, and we’ll cover it below. If you’re short on time or

Short answer: No, it’s not a bunch of horseshit, but a business’ brand is 100% up to them and their employees. A brand cannot be magically constructed in a lab by an advertising or branding agency. Long Answer: “Brand” is one

We’re back with another installment of “Reasons Not to Advertise,” where we, a marketing and advertising agency, let you know when maybe you shouldn’t pull the trigger so fast. Why do we do this instead of blow smoke about how