There are many ways to win at Google Ads. While blasting your competition out of the water with a higher budget can work, you can strategically win in other ways. One of the many ways to find areas to improve
Promotional items, we have found, are a very polarizing topic within the marketing/business owner world. We have found that most business owners are on one extreme side of the spectrum. You have your first group who hate promotional products. They
If your business is dipping its toe into event marketing, you must devise a plan. Event marketing examples include conferences, festivals, fairs, community events, 5Ks, etc. Basically, anything your business sponsors or pays money to be physically present at the
After helping business owners with their marketing over the years, we have identified a fatal mistake that sometimes takes place. Before we get into it, we want to preface it by saying this isn’t every business owner. It’s not even
There is no secret, the best way to get referrals is to straight up ask for them. Oh, by the way, if you, a friend or family member needs marketing or advertising help, OEPMA is here to help and we
Content marketing is generally one of the more difficult concepts to get across to clients. At first blush, many don’t really grasp what goal is trying to be accomplished. Instead of a blog post filled with theories or studies conducted
Marketing conferences are great. An organized event that allows business owners to really get to the meat and potatoes of their marketing efforts. You’re able to learn from your peers, experts and create long lasting relationships. There is however a
One of the most overlooked profitable actions a small business can take is organizing its lead, client, and customer data. We harp on this in our social media posts, e-mails, and phone calls with clients and potential clients, and to
Does your company run Google Ads Search Campaigns? If you have this one box ticked in your settings, your data may be a bit skewed. The box we’re talking about is within the Campaign Settings under Networks. Under Search Networks
The NCAA Basketball Tournament is in full swing, so every company in the nation is trying to get in on the hype for some sweet eyeballs on their brand. Creative teams, both in-house and agency, are downloading basketball stock images
