In the age of social media, having an effective and streamlined way to direct your audience to the right place is essential. While platforms like Instagram only allow one link in the bio, many third-party “link in bio” solutions have become the go-to for many businesses and influencers. But is this really the best way to get your audience to where you want them?
The Pitfalls of Third-Party “Link in Bio” Solutions
Sure, these services can be handy. They provide a platform for you to compile multiple links in one place, giving your audience a more diverse selection of destinations. But there’s a catch. Every time you use one of these third-party solutions, you’re adding an additional step for someone to reach your website.
Why is that an issue? Every extra step can lead to potential drop-offs. More importantly, you’re diverting traffic to an external service, one that you don’t own or fully control.
The Power of Ownership
Instead of relying on external solutions, why not create your own “Link in Bio” page directly on your website? The mechanics are simple. Think about it: it’s essentially a logo and a series of button links. This leads users precisely where you want them: deeper into your content or services.
Not only do you gain full control, but there’s a more crucial factor: data. Your website, your rules. When someone clicks on a link that leads directly to your site, you gain insights into their behavior. This data is invaluable for remarketing and understanding your audience better.
While some third-party “Link in Bio” solutions might offer data analytics, they often come at a price. You end up paying to access data that, if you used your own site, would be available to you for free.
Concerned about the technical side of things? Don’t be. Creating a “Link in Bio” page on your website is easier than you think. Whether you’re using platforms like WordPress, Elementor, Wix, GoDaddy, or have a dedicated web developer, setting up such a page is a breeze. To illustrate, our own “Link in Bio” page at OEPMA, and for Hardison & Cochran, took no more than 10 minutes to set up.
When it comes to guiding your audience, don’t add unnecessary middlemen to the process. Keep it direct, keep it simple, and above all, keep it under your control. By creating your own “Link in Bio” page, you’re not only streamlining your user’s journey but also claiming ownership of invaluable data, all without additional costs. Embrace the power of ownership and make the switch today!