Traditional Advertising Services
Traditional Advertising FAQ
What is traditional advertising?
It’s pretty much a catch-all term for every channel of marketing and advertising that doesn’t involve digital media. That’s where the “traditional” qualifier comes in because the mediums being used have been used for many years long before digital media crashed the scene.
Generally speaking, it has a higher price point to place the media and campaigns run on these mediums for a more extended amount of time. In this space, you see more campaigns based on branding a company.
What are the main "traditional advertising" mediums?
Broadcast and Cable Television – getting your name and business out there by purchasing and placing ads that can range from 5-60 seconds on different television programming that is distrusted either via broadcast channels (ABC, NBC, CBS, FOX) or cable (ESPN, TBS, TNT). In addition to placed ads, you can enter into contracts with stations where you can sponsor within a program—for example, sponsoring the weather report on the local news.
Radio – much like broadcast television, you place timed ads, but in audio form. Radio also allows you to have sponsorships of programs for different programming. For example, you may be able to sponsor the traffic report in a city on a popular radio station in town.
Billboards (Outdoor Advertising) – This one has been around forever. In recent years, outdoor advertising companies have diversified their mix. Your ad can be viewed in malls, shopping centers, bars, and pretty much where a group of people gathers.
Sponsorship – while sponsorship can have digital components, we place it here because it’s a very traditional way of advertising. The main element is the primary source of having a large group of people. Sports team sponsorship is very popular and can involve a mix of TV, radio, print, and digital. You can also sponsor specific events, trade shows, non-profits, and county festivals.
Newspaper, Magazine, Print Ad – Print is not dead! Well, not yet, at least.
Do I need traditional advertising to boost my business?
How can OEPMA help me with my traditional advertising?
You have to know your audience and pick the traditional mediums that work for you. Not everyone has the budget or even needs to run television commercials to get business within their city or even state. It is the fastest way to get your name out there in the community or nationally. However, it does have substantial costs. GEICO regularly spends one billion-plus a year on television. Do you know anyone who doesn’t know that GEICO is an insurance company with a talking lizard?
Here’s the best way to think about this. Digital advertising allows you to pinpoint your message to many different types of customers. You’re trying to hit a bulls-eye, and a relatively small amount of people see your ads or content.
Traditional advertising, on the other hand, acts as a wide net you throw out to get many people seeing your ads. Yeah, people are going to see your ad that will never even care about you and what you have to offer. Still, some can become intrigued and search for more information.
Traditional advertising is a better option to get your name out to the community. Generally speaking, you’re going to pay more to do it than pretty much any type of digital marketing.
