Traditional Advertising
Let the masses know about what you do.
Traditional Advertising
Traditional advertising encompasses the promotional elements that were well-established long before the rise of digital advertising. These channels have been the bedrock of business promotion for decades, and they continue to be effective today. It’s important to note that businesses don’t necessarily have to choose between traditional and digital advertising; in many cases, a combination of both is what businesses need to succeed.
OEPMA’s roots lie in broadcast television buying, and we have years of experience navigating the “old arts” of traditional advertising. Our team has a deep understanding of how to effectively utilize these channels to reach your target audience and promote your brand.
We can guide you through the process of selecting the right traditional advertising channels for your business, crafting compelling messages, and measuring the success of your campaigns.
Reach out to us today and let’s talk about your traditional advertising strategy.
- Broadcast Television
- Cable Television
- Outdoor Advertising
- Billboards
- Direct Mail
- Print Advertising
- Radio Advertising
- Sponsorships
Frequently Asked Questions About Traditional Advertising
What is traditional advertising?
You may receive different answers to this question depending on who you ask in the marketing world, but to us, we define it as the things businesses were doing for promotion before the rise of digital marketing. Things like the creation and strategy of branding your business within a marketplace. Also, mediums that have been around for decades, like non-digital television. Not everyone has cut the cord just yet!
While yes, one day everything may evolve into “digital marketing,” there will still be the need to create elements and position your brand correctly to succeed.
What are the Traditional Advertising mediums?
Broadcast and Cable Television: Get your name and business out there by purchasing and placing ads that can range from 5-60 seconds on different television programs distributed either via broadcast channels (ABC, NBC, CBS, FOX) or cable (ESPN, TBS, TNT, etc). In addition to placed ads, you can enter into contracts with stations where you can sponsor within a program—for example, sponsoring the weather report on the local news.
Radio: Much like broadcast television, you place timed ads, but in audio form. Radio also allows you to have sponsorships of programs for different programming. For example, you may be able to sponsor the traffic report in a city on a popular radio station in town.
Billboards (Outdoor Advertising): This one has been around forever. In recent years, outdoor advertising companies have diversified their mix. Your ad can be viewed in malls, shopping centers, bars, and pretty much anywhere a group of people gathers.
Sponsorship: While sponsorship can have digital components, we place it here because it’s a very traditional way of advertising. The main element is the primary source of having a large group of people. Sports team sponsorship is very popular and can involve a mix of TV, radio, print, and digital. You can also sponsor specific events, trade shows, non-profits, and county festivals.
Newspaper, Magazine, Print Ad: Print is not dead! Well, not yet, at least. Advertising in newspapers, magazines, and other print media can still be an effective way to reach your target audience, especially if they are more likely to engage with traditional media.
Direct Mail: This involves sending promotional materials, such as letters, postcards, or catalogs, directly to potential customers via mail. Direct mail can be targeted to specific demographics or geographic areas, making it an effective way to reach your desired audience. Despite the rise of digital marketing, many consumers still enjoy receiving physical mail and may be more likely to engage with your message through this medium.
Do I need traditional advertising for my business?
Possibly.
As with everything, it depends on your business and what you’re trying to achieve. The thing about traditional advertising is that it can get expensive really fast. Television advertising is a titan that has a certain barrier to entry. Generally speaking, it’s not something you can do for a couple of weeks or a month and expect any kind of return out of it.
For many businesses, placing a large broadcast television or cable television buy will most likely make no sense at all. But a smaller business can without a doubt utilize something like direct mail or radio advertising to their advantage.
If you have been thinking about traditional advertising solutions for your business and unsure if it’s a smart move, reach out to us. We’ll shoot you straight.
