Social Media Advertising

Harness the data within the platforms.

Social Media platforms have loads and loads of data. OEPMA can harness that data and get your business in front of people who fit your customer profile.

Social Media Advertising FAQ

What is social media advertising?

Social media advertising is the act of paying for ad space for graphic, text or video ads within the platform. Depending on the platform, these may be purchased by a pay-per-click model, cost per view, or cost per thousand impressions.

What are the benefits of advertising on social media?

The most significant benefit to social media advertising is the ability the segment your audience. When users sign up for the various platforms, they are providing all kinds of demographic and interest-based information. You can use that information to target specific people that are more likely to interact with your business.

This information is always fluid as people add more interests and interact with more accounts on their social media accounts.

Drilling your audience down helps you obtain a higher ROI.

What social media platforms allow businesses to place advertisements?

The big three are Facebook, Instagram, and Twitter.

LinkedIn and Pinterest also allow advertising.

YouTube is also a larger social media platform, but their ads are more video-specific. For more information on YouTube, check out our Digital Video Advertising page.

What type of ads can be placed on these platforms?

Each platform has different types of objective campaigns (for example, Brand Awareness or Website Visits). All of them offer the same types of media within their ads.

Facebook
Video, Image, Event

Twitter
Text, Image, Video

Instagram
Story, Photo, Video

LinkedIn
Image, Video, Text

Do social media platforms offer remarketing?

Yes, and it’s a great way to get started with social media advertising. You would need to place code on your website. Then you can begin to serve ads to the people who have visited your web properties to reengage them once they leave your site.