Social Media Advertising
Harness the data within the platforms.
Social Media Advertising FAQ
What is social media advertising?
What are the benefits of advertising on social media?
The most significant benefit to social media advertising is the ability the segment your audience. When users sign up for the various platforms, they are providing all kinds of demographic and interest-based information. You can use that information to target specific people that are more likely to interact with your business.
This information is always fluid as people add more interests and interact with more accounts on their social media accounts.
Drilling your audience down helps you obtain a higher ROI.
What social media platforms allow businesses to place advertisements?
The big three are Facebook, Instagram, and Twitter.
LinkedIn and Pinterest also allow advertising.
YouTube is also a larger social media platform, but their ads are more video-specific. For more information on YouTube, check out our Digital Video Advertising page.
What type of ads can be placed on these platforms?
Each platform has different types of objective campaigns (for example, Brand Awareness or Website Visits). All of them offer the same types of media within their ads.
Facebook
Video, Image, Event
Twitter
Text, Image, Video
Instagram
Story, Photo, Video
LinkedIn
Image, Video, Text