Social Media Advertising
Harness the data within the platforms.
Social Media Advertising Overview
Social Media platforms have become powerful marketing tools, offering access to billions of active users across Facebook, Instagram, LinkedIn, Twitter, Pinetrest, Reddit, TikTok, and SnapChat. These platforms provide businesses with unique opportunities to connect with their target audience through precise and creative advertising strategies.
At OEPMA, we help your business thrive on these platforms. Our approach goes beyond simple post boosting; we utilize advanced targeting options, custom audiences, and retargeting techniques to get you in front of potential clients and customers. By analyzing user behavior, interests, and demographics, we create campaigns that get in front of your ideal customers, driving engagement, website traffic, and ultimately conversions by way of lead or sale.
If you are ready to harness the power of social media advertising, contact us today to explore how we can elevate your online presence and connect you with your audience.
Frequently Asked Questions About Social Media Advertising
What is social media advertising?
Social media advertising is the practice of placing paid ads on social media platforms. Users see these ads while browsing their chosen social media sites, typically as they scroll through their feeds. The specific visibility of your ad depends on how your campaign is set up. Different platforms offer various ad placement options, allowing businesses to reach users where they already spend their time online.
Which social media platforms offer advertising options?
While there are numerous social media platforms, the most popular for advertising include:
- X (formerly Twitter)
- TikTok
- Snapchat
It’s important to note that the effectiveness and popularity of these platforms can change over time.
As user behavior evolves and new platforms emerge, social media advertising will continue to shift. The best platforms for your business will depend on your target audience, industry, and specific marketing goals.
What types of ads are available on social media platforms?
Social media platforms generally allow you to place image, text, or video ads within their feeds and other areas. While each platform has its own unique ad types, these three formats are commonly available across most social media sites. The specific options and placements can vary depending on the platform you choose for your advertising campaign.
Should I advertise on every social media platform?
Probably not. It’s generally better to focus on one or two platforms initially and monitor their effectiveness before expanding. Spreading your efforts too thin across many platforms is a common mistake. Consider your target audience and how it aligns with each platform’s user base. For example, LinkedIn might be ideal for B2B businesses due to its professional user base and targeting options for job titles and industries. In contrast, a B2C business seeking a broader audience might find better results on platforms with more diverse user demographics.
What type of budget do I need to run social media ads?
Your budget should align with your offering and average profit per client or customer. For high-ticket items that bring in thousands per sale, a very small monthly budget likely won’t be effective. Depending on your business and offering, an effective budget can range from $500 to $50,000 or more per month. The key is to ensure your ad spend makes sense in relation to your potential returns. Our job at OEPMA, is to find that sweet spot and take advantage of it to accomplish the goals you have for your business.
How does remarketing work with social media?
Remarketing is the process of re engaging users who have already interacted with your business. This can include interactions on the social media platform itself or on your website. Social media platforms offer pixels you can place on your website to build an audience for remarketing. You can also create audiences based on platform-specific interactions, such as users who viewed a certain percentage of your video ad. Remarketing helps you stay visible to people who have shown interest in your brand or offering. The goal is to stay in front of this individual while their interest in your business is high to persuade them to contact your or make a purchase from you depending on your goals.
How much does OEPMA charge for Social Media Advertising Campaigns?
Our month-to-month management fee structure is as follows:
- For ad spends under $6,000/month: Flat rate of $600/month
- For ad spends of $6,000 or more: 10% of ad spend, capped at $3,000/month
- One-time setup fee: $250 to $1,000, based on account complexity
We bill on the first business day of each month for the previous month’s services.
