PPC Management
Getting the most out of every single click.
PPC Management Overview
Pay-Per-Click (PPC) advertising is a highly effective digital marketing strategy that enables businesses to reach their target audience based on specific keywords, demographics, interests, and current market trends. By leveraging the power of PPC, companies can place their message in front of potential customers at the precise moment they are most likely to engage with the brand.
At OEPMA, we understand that a well-crafted PPC campaign is essential to maximizing your return on investment. We have successfully managed millions of dollars in PPC spend across a wide range of industries, consistently delivering positive results for our clients.
We take a data-driven approach to PPC, utilizing advanced analytics and insights to continuously optimize your campaigns. By staying at the forefront of industry best practices and trends, we ensure that your ads are not only reaching the right audience but also driving meaningful conversions.
Whether you’re looking to fine-tune your existing PPC campaigns or launch a new initiative, OEPMA is here to help. Our PPC Management services are designed to help grow your business.
Contact us today to learn more.
Frequently Asked Questions About PPC Management
What is Pay-Per-Click Advertising?
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, whether it’s a text or image ad. The amount paid per click will vary drastically depending on your industry, type of ad, and competition.
What platforms are utilized for PPC Advertising?
While Google Ads is often synonymous with PPC advertising, there are several other prominent platforms that businesses can leverage to reach their target audience. These include social media giants like Facebook, Instagram, LinkedIn, and Pinterest, as well as search engines like Microsoft Advertising (formerly Bing Ads).
Additionally, platforms such as Reddit and X (formerly Twitter) offer unique opportunities for targeted PPC campaigns. Each platform has its own strengths and audience demographics, allowing advertisers to select the most appropriate channels for their specific marketing goals.
Why do I need someone to manage pay-per-click campaigns for me?
Without proper knowledge and experience, PPC Management can quickly become overwhelming and costly. Hiring a skilled PPC expert can save you time, money, and frustration in the long run.
PPC campaigns are not a set-it-and-forget-it endeavor.
They require ongoing monitoring, analysis, and optimization to maintain a positive return on investment.
An experienced PPC professional understands how to create and continually refine campaigns tailored to your business goals, target audience, and budget. By leveraging their expertise, you can maximize your advertising spend and achieve better results than attempting to do it on your own.
How long will it take to see results from a PPC Campaign?
While it’s possible to see immediate results from a PPC campaign, such as increased website traffic and conversions, it typically takes around three months to gather enough data to fully optimize the campaign and achieve the best possible performance. Depending on your industry and competition, this could vary.
We use three months as a very broad timeline. Everyone’s business is different, therefore the results will be as well.
The first three months are important because the campaign the platform’s algorithm adapts to the ads, keywords, and targeting. This period allows for the collection of valuable data that can be used to refine the campaign, identify areas for improvement, and make informed decisions.
Throughout this time, our team will be actively monitoring the campaign, making necessary adjustments, testing ad variations, and adding negative keywords to filter out irrelevant traffic. These optimizations are crucial for fine-tuning the campaign and maximizing its potential.
It’s important to note that while three months is a general guideline, the actual time required to see significant results may vary depending on factors such as industry, competition, and budget.
How do you define success with PPC Advertising?
Defining success in PPC advertising depends on the specific goals and objectives of your campaign. Two of the most common key performance indicators (KPIs) used to measure success are Cost Per Acquisition (CPA) and Return On Ad Spend (ROAS).
CPA is particularly relevant for businesses focused on lead generation, such as a law firm. For example, a law firm might set a target CPA of $250 for each auto accident injury lead. In this case, the primary concern is the cost of acquiring a signed case, regardless of the number of clicks on the ad.
On the other hand, ROAS is often used by businesses selling products or services where revenue is generated quickly. ROAS measures the amount of revenue generated for each dollar spent on a PPC campaign. The goal is to maximize the return on investment and ensure that the campaign is profitable.
Ultimately, the key to defining success in your PPC campaign is to align your KPIs with your overall business objectives. By clearly defining what you want to achieve, you can set the appropriate KPIs and track your progress towards those goals.
The answer to how much you should spend on PPC advertising is not a one-size-fits-all solution. Our clients’ monthly PPC budgets range from $3,000 to $60,000, depending on various factors such as industry, competition, location, and demand for their products or services.
For example, a personal injury lawyer in New York City aiming to generate auto accident injury leads would likely find a $1,000 monthly budget insufficient due to the high competition and cost-per-click in that market. In contrast, a criminal defense lawyer in Knoxville, TN, might be able to generate a good number of leads with the same $1,000 budget, as the competition and cost-per-click are lower in that location.
In some industries, certain forms of PPC advertising may not be the most effective use of your marketing budget. To determine an appropriate PPC budget for your business, it’s essential to consider your specific goals, target audience, and market conditions.
If you’d like a more accurate assessment of what you should be spending on PPC advertising, we encourage you to contact us and share your objectives. We will provide you with a clearer idea of what a sufficient budget might look like for your unique situation.
Remember, even with our best estimates, the true test of an appropriate budget comes from actually running campaigns and analyzing the data. As you gain more experience and insights, you can continually refine your budget to maximize your return on investment.
How important is the landing page in PPC Advertising Campaings?
The landing page is a crucial component of any successful PPC advertising campaign. In our experience, this is where many advertisers fall short in terms of optimization. The destination where visitors land after clicking on your ad should be as tailored and relevant to their search query as possible.
Consider this example: When searching for “trucks for sale near me,” a potential customer is presented with two ads – one from Jim’s Autos and another from Harry’s Auto. Jim’s Auto directs the visitor to their website’s homepage, requiring them to navigate through several clicks to find the truck inventory. In contrast, Harry’s Auto sends the visitor directly to their truck inventory page with a single click.
In this scenario, Harry’s Auto is more likely to engage and convert the visitor by providing a seamless and relevant experience. This principle applies across various industries, whether it’s a tree service business with multiple service areas, a law firm, an electrician, or even a marketing agency.
Your landing page should be concise, compelling, and guide the visitor towards the desired action. With short attention spans, it’s essential not to waste their time or cause confusion. A well-optimized landing page not only enhances the user experience but also ensures that your advertising budget is spent effectively.
Investing time and effort into crafting targeted, relevant landing pages tailored to your PPC campaigns can significantly improve your conversion rates and overall return on investment.
Bottom line, do not get lazy on this step. Produce a great landing page experience.
How much does OEPMA charge to manage PPC campaings?
At OEPMA, we offer transparent and straightforward pricing for our PPC management services. Our monthly management fees are designed to provide you with the highest quality service while ensuring that your advertising budget is used effectively.
For businesses with a monthly ad spend below $6,000, we charge a flat rate of $600 per month. This allows us to dedicate the necessary time and resources to optimize your campaigns and deliver the best possible results.
If your monthly ad spend is $6,000 or higher, our management fee is calculated as 10% of your total ad spend. This ensures that our services scale with your advertising efforts, providing you with the support you need as your campaigns grow. However, to maintain affordability for our clients, we cap our management fee at $3,000 per month for accounts spending $30,000 or more on ads.
In some cases, there may be a one-time setup charge for new accounts. This fee ranges from $250 to $1,000, depending on the complexity of your PPC campaigns and the time required to set up your account properly. We will always discuss this fee with you upfront and ensure that you understand the scope of work involved.
Our services are billed on the first business day of each month, based on the previous month’s ad spend. This allows us to align our billing cycle with your advertising expenses and provide you with a clear and predictable invoice each month.
At OEPMA, we are committed to providing exceptional PPC management services that deliver measurable results for your business. Our pricing structure is designed to be fair, transparent, and aligned with your advertising goals.
