Search Ads
A majority of the time, when someone asks us about pay-per-click, they are referring to search advertising. Search Advertising is when someone visits a search engine such as Google or Bing and enters a query into the search bar. When the results are displayed for the search, there are ads at the top of the search.
These ads are displayed because an advertiser has bid on a word within the search query.
For more information, visit our
Search Advertising page.
Display Ads
Display ads are graphic ads that are displayed on a desktop and mobile browser. They can also be displayed within apps. Many factors go into the display of these ads, including demographics, keywords, and previous internet surfing activity.
You may have also heard of these referred to as “banner ads.”
For more information, please view our
Display Advertising page.