Getting the most out of every single click.
PPC Management FAQ
What is Pay-Per-Click (PPC)?
What are different types of pay-per-click ads?
Why do I need someone to manage pay-per-click campaigns for me?
If you’re not well versed in PPC, it can get confusing very fast, and you can lose money very quickly. Relying on someone who has experience running successful campaigns and paying them a fee for their work will many times save you not only money but a headache.
Pay-Per-Click campaigns are not something that is set once and forgotten. They require daily and weekly care to keep ROIs at a suitable level. Someone with experience knows how to craft a PPC campaign that will work for your business.
When someone clicks on my ad, who am I paying?
It depends on where your account is set up. Google and its product, Google Ads, is the leader in the market. Microsoft has a similar product named Bing Ads. There are also many other ad networks such as Ad Roll, Amazon, and BuySellAds.
When your ad is clicked, you’re paying a combination of the ad network and the website, app, or video producer.
Would Facebook, Twitter and Instagram be considered pay-per-click?
Yes, they would also be considered Pay-Per-Click. Since these platforms only serve ads within their platform, we have created a page just for them.
Check out the Social Media Advertising page for more information.