Cable TV Advertising Buys

It can be, but “cheaper” doesn’t necessarily mean much when your goal is to get your brand in front of people. It doesn’t matter if it’s broadcast or cable; if the program or station has a higher amount of viewers, you’re going to pay more. Depending on what you’re offering, you can find spots here and spots there that get you much more for your money. When it comes to cable and broadcast, it’s not a good idea to get obsessed with getting something “cheap.” Cable television is “cheaper” in that the audience is generally smaller. However, your cost per thousand may be higher because you’re targeting a specific audience. So “cheap” is all in how you define it. You can negotiate a cable or broadcast buy with thousands of commercials being run. Still, it won’t mean much if no one is watching or you’re offering your product on a channel that doesn’t fit your demographic. It might look “cheap,” but it might not help you obtain business.