Remarketing Advertising

Reengage your audience.

Remarketing Advertising Overview

When someone visits your website or engages with your company’s digital advertising for the first time, they may not be immediately ready to make a purchase or request your services. Often, people are simply comparing options between you and your competitors.

The period following this initial interaction is important. You want to remain in the person’s thoughts, share more of your story, and do so in a targeted manner.

Remarketing advertising strategies, deployed across various platforms and ad formats, can help you achieve these objectives.

If you want to ensure that you stay top-of-mind for prospective clients or customers after they have interacted with your website or digital advertisement, OEPMA can assist your business. Reach out to us today to discover how we can implement effective remarketing advertising strategies tailored to your needs.

Frequently Asked Questions About Remarketing Advertising

What is Remarketing Advertising?

Remarketing advertising allows businesses to show targeted advertising to those who have previously interacted with their website or other online advertising content. These ads can be video advertising, display advertising, search advertising, or appear on streaming television

What is the main benefit of remarketing advertising?

The main benefit of remarketing advertising is higher conversion rates. By targeting users who have already shown interest in your products or services, they are more likely to make a purchase, sign up, or complete another desired action compared to traditional advertising methods that reach a broader, less-targeted audience.

For stats and data on remarketing, check out this helpful article from Forms.App.

Is there a difference between "remarketing" and "retargeting"?

Technically there is, but honestly, it’s really not that important to get into. For us, remarketing and retargeting mean “getting back in front of someone who has taken a digital action via paid ads on various platforms.”  

What types of user interactions can trigger remarketing advertising?

The beauty of remarketing lies in your ability to define the specific action that qualifies a user for inclusion in your remarketing audience. This action can range from broad, such as simply visiting your website, to a more granular one, like visiting a specific blog post on your site.

The latter approach is useful if you offer a wide range of services, as it provides valuable data about the user’s specific interests, allowing you to tailor your ads to reinforce your offerings.

You can also define the qualifying action as a user’s engagement with your ad. 

If you run a video ad, you might choose to create a remarketing campaign targeting individuals who watched the entire video, as this indicates a high level of interest. Subsequently, you can display ads to these engaged users that guide them closer to a transaction or lead.

The power of remarketing resides in your hands, as you have the flexibility to determine the precise action that triggers a user’s addition into your audience.

What are the main platforms and channels where remarketing ads can be displayed?

Remarketing ads can be displayed across a wide range of digital platforms where advertising is present, including:

  • Popular websites (ESPN, CNN, Fox News, etc.)
  • Mobile phone apps
  • Social media platforms (Facebook, Twitter, TikTok, Instagram)
  • YouTube video ads
  • Streaming television services (Roku, OTT, CTV)
  • Google’s Display Network

How long will my remarketing ads serve?

Typically, when creating a remarketing audience, you’ll need to set a duration for how long they will be shown your ads. Common options are 30, 60, 90, or 180 days.

You can also remove people from your audience based on their actions. For instance, if someone has made a purchase or contacted you, you can exclude them from seeing further ads for that specific audience.

Can I use remarketing advertising for any type of product or service?

Most businesses can leverage remarketing advertising across various ad networks. However, each ad network maintains its own policies regarding remarketing campaigns.

Share your industry with us, and we’ll inform you of any potential restrictions.

Will code need to be placed on my website to display remarketing ads?

To display remarketing ads based on website visits, you’ll need to place code on your site. Each ad network has its unique code that must be implemented separately.