Your brand's plan to succeed in the market.
Brand Strategy FAQ
What is brand strategy?
As we covered on our Brand Page, your company’s brand is so many things. From the colors in your logo to the way your phone is answered, everything is shaping your brand day to day. Ultimately, it’s the feeling people get when they hear the name of your business, see your logo, or when you pop up on their radar for whatever reason.
Knowing the importance of brand and how it relates to your bottom line, it’s smart to develop a plan to achieve goals with your brand. A structured layout to get your brand where it succeeds in the market. That is a brand strategy.
OEPMA can help you with your brand strategy today and into the future. It all starts with learning where you want to go as a business and to set goals that align with your business goals. Do you want to start gaining market share? Then how do we align your brand with the market to do that? Do you want to break into a new type of service? Then how do we take your brand that is known for one thing and begin extending it?
It’s important to remember; these things don’t happen overnight. When thinking of brand strategy, it’s best to think about hundreds of smaller actions summing up to something great instead of one massive step providing movement for your brand.
What is the main goal of brand strategy?
It’s a plan to create an image in the mind of customers and clients.
Think about a massive brand like Coca-Cola. Today, all you needed was the name. We’re sure certain things popped in your mind when you read that. Maybe the color red. Possibly the taste of a Coca-Cola product. Perhaps even the feeling of a hot summer day and your thirst quenched by a Coca-Cola. Now, if we were back in 1900, 8 years after the company was founded, your feelings would have been a little bit different.
Years of strategy got them to where they are today. Years of strategy formed your opinion and the mental images that popped in your head.