Crafting content for your law firm is about resonating with your audience’s needs and concerns. But how can personal injury attorneys effectively brainstorm and develop relatable topics for potential and existing clients? The answer is deceptively simple: just listen.
The “Red Corvette” Mindset:
When you mull over the idea of buying a red corvette, you might suddenly notice that particular car everywhere. This phenomenon isn’t because there’s an influx of red corvettes, but rather, your awareness has heightened. Similarly, once you condition your mind to spot content opportunities, you’ll find that your interactions with clients become a wellspring of content ideas. Be it web pages, detailed blog posts, or even quick snippets for YouTube Shorts, TikTok, and Instagram Reels — the possibilities are endless.
Always Be Ready:
Inspiration can strike anywhere, anytime. Hence, always keep a notepad or a note app handy when you’re working. A fleeting thought, a recurring query, or an insightful comment can potentially be your next content piece.
Mining Consultations for Content:
Almost all personal injury attorneys offer free consultations, and these interactions are gold mines for potential content. Each consultation usually presents a unique scenario that can be transformed into valuable insights. To illustrate, if a person says, “I was in a car accident and didn’t seek medical attention because I felt okay, but now I have shoulder pain possibly from the seatbelt,” there are two pieces of content right there:
- The significance of seeking medical attention post-accident, regardless of immediate symptoms.
- What steps to take if you experience pain a few days after an accident.
Everyday Interactions: Your Free Research Tool:
You don’t need expensive market research or focus groups to understand your audience. Your clients and potential clients offer invaluable insights daily. By actively listening to them, you’re essentially getting access to comprehensive research and brainstorming sessions every time you interact with them.
Delve Deeper into the Personal Injury Process:
Think minutely about the journey of an injured victim. Are there specific documents or processes that often puzzle them? If a form is frequently causing confusion, draft content explaining it. If a particular proceeding or stage in the claim process makes clients anxious, create a reassuring and informative video or blog post addressing those concerns.
Remember, when it comes to legal matters, what may seem obvious to an attorney might be utterly bewildering to a layperson. There’s no “inconsequential content” when it caters to genuine queries or alleviates the concerns of your clientele.
The digital realm is vast, and personal injury law firms need content that cuts through the noise and genuinely assists those seeking guidance. If you’re a personal injury attorney eager to create impactful content, consider OEPMA as your partner in this journey. Schedule a call with us, and let’s ensure your content resonates with those who truly matter.