Don't play around. Make them an offer they can't refuse.
Landing Pages FAQ
What is a landing page?
What is the difference between a landing page and a website?
The simple explanation here is that landing pages are precise to a topic where a website is more of a general overview of everything that you do. Let’s say you own a financial company that offers loans to consumers. Your company provides 5 types of loans: car loans, house loans, boat loans, small business loans, and home improvement loans.
You are actively running digital advertising campaigns for all of these. When a person clicks on your ad for “auto loans,” you want to send them to a page that covers only that information. If you send them to your general front page, they will have to click again to get to auto loans. You’re creating an unnecessary step in the process for them to get information. Sure some people would click through, but not all of them. If you’re sending people to a general page or just the front page of your website, you’re most likely missing out on profit.
What does a good landing page look like?
The answer to the question depends on your goal. What do you want people to do? If you’re a service, you most likely want people to call you or set up an appointment. If you’re selling a product, then you want them to order right then and there.
Generally speaking, a great landing page presents information very simply and uses the design to lead the visitor to the action you want them to take. To create this, you have solved the problem of the person who is clicking on your ad. Your offer, what the person sees when they land, should solve their problem and lead them to action.
Not everyone is going to take that action, but the name of the game is getting that conversion rate higher and higher.
What about landing pages and load speed?
Very, very, very, very important.
It doesn’t matter if you have the most beautiful landing page ever created; people aren’t going to wait around on it to load. Creating great landing pages is all about marrying functional design that loads quickly. According to a study by Kissmetrics, 40% of visitors will leave your site if it doesn’t load within 3 seconds. 47% expect it to load in 2 seconds. With technology advancing, those times are only going to get shorter.