Because impressions and your message matters.
Graphic Design FAQ
What is graphic design?
Graphic design is the act of creating visual elements and concepts to communicate ideas and messages. For business, it’s deciding what elements are going to speak to your audience. What is going to allow them to have a user experience that is void of confusion? While it’s a multi-layered discipline, the bottom line is always making it easier for your audience to understand what you’re offering.
Using the elements of line, color, space, texture, shapes, size, and typography, graphic designers create items that help you reinforce and build your brand.
What are some examples of graphic design?
There are many. Here are some common ones:
logo design, social media graphics, infographics, print ads, billboard ads, brochures, web design, e-mail templates, brochures, branding guides, annual reports, business cards, letterhead, book design, package design, video graphics, presentations, clothing, icon sets, posters and so on.
If you run a business, there’s no doubt you needed one or more from the list above.
How does graphic design help me get business?
As you have read above, graphic design is everywhere. Well planned graphic design can make the difference between someone interacting with your business or moving on to your competitor. What if you go to a website, and there is no hierarchy to the design? All the information is thrown on one page, and you’re left up to your own devices to figure it out. “Screw that!” would be the most common reaction to that situation.
If your design (websites, identity, etc.) is confusing, people will perceive your brand to be that way as well. They won’t feel inclined to give you a chance because the first impression was off-putting.
Streamlining your design across tangible and digital channels allows you to dodge confusion. People appreciate the clarity with their hard-earned dollars.
How can OEPMA help me with my graphic design needs?
As we say in every single one of our “How can OEPMA help” blocks, it all starts with research into you and the playing field of industry and competitors. We create graphic design elements that will cut through the clutter and clearly state your value and brand to the people who are looking for your product or services.
While graphic design is generally artsy, right-brained under taking, our feet never leave the ground. Pragmatism always guides our decisions on design for your business.