Podcast Show Concept
Inform your audience and watch it grow.
Podcast Show Concepts FAQ
What should I talk about on my podcast?
When talking about the creation of a podcast, this question is always the first one to pop up. When it comes to delivering a business podcast, you want to talk about the topics in which you are an expert.
Remember, when you’re creating a podcast for a business, you’re not looking to have millions and millions of people listening to your show. That is not the goal. The goal is to provide audio content for those who want to dive a little deeper into your information before they decide to purchase or retain your services.
A million listeners would be great, but you have to get one first.
Your show needs to be about what you know and what you’re offering and not stray too far from those subjects.
An easy way to get some ideas going is to write down everything you do within your business on a piece of paper. Then begin fleshing everything out.
For example, a financial firm wanted to start a podcast. Let’s see how they would break down some show ideas.
Here are a few services the financial firm offers:
Banking, Credit Cards, Auto Loans, Mortgage, Investing
Let’s Focus in on Mortgages
Conventional Mortgages with Fixed Rate
and so on
Right there, you have four different shows where you can cover the basics.
Is making a podcast hard?
How long should my podcast shows be?
It can be as long as it needs to be, but for informational podcasts, you shouldn’t go over 20 minutes. Ten would be better if you can get the info into that time frame.
While you don’t want to skim over everything so fast that the show doesn’t provide value, at the other end of the spectrum, you don’t want to drone on for hours about the tedious details.
Keep it light and informational. Break a topic into Episode 1 and 2 if need be, but always keep the listener in mind. Inform them, don’t exhaust them.