No, it is so much more. When forming the marks, graphics, and items that will represent you to the public, it pays to step back and think about every single element no matter how small.
Your colors are significant. Are the colors you’re picking sync up with what you’re trying to say? If you run a kid’s daycare business, you most likely don’t want the same colors a rock metal band would use in their branding and vice versa. The colors you use set a frame to allow people to understand your message quickly.
What about the type of paper stock you use for your business cards and letterhead. If it is a very flimsy and cheap feeling, people can instantly associate your company and brand with what they feel once they put those items in their hands.