OTT Television Advertising
Be there when they stream.
OTT Television Advertising FAQ
What is OTT Television Advertising?
“OTT” is an acronym for Over-The-Top and refers to electronic devices that stream video content. The electronic device can be a game console, SmartTV, Amazon Fire Stick, Roku Stick, Apple TV, mobile phone, tablet, or desktop computer.
On these devices, people can download apps and watch popular content through and internet stream as opposed to a traditional broadcast signal, cable box, or satellite dish.
OTT Advertising allows businesses to place ads within this streaming content.
What are benefits of OTT Televison Advertising?
The TV world is changing. People have busy lives, and they’re not always at the house or around a TV when their shows initially air on TV. OTT Television allows viewers to watch the shows when they have the time. For this reason, its viewership is snowballing.
The most significant benefit of OTT is its ability to target. With traditional television buys, you place ads on programs hoping that program draws in the demographic you need to get business. OTT Television allows you to purchase that demographic, and your advertisements follow them to whatever they watch.
Due to this ability to pinpoint a target, OTT Television comes with a higher CPM than most broadcast or cable television buys. Still, you’re not wasting any resources on people outside of what you need.
Another great benefit of OTT is the ability to control your budget. Traditional TV buys involve purchasing programs well into the future, and it’s mostly like placing a bet that you’ll get the audience that you were promised from the TV station.
With OTT, you can essentially turn it on and turn it off. As we mentioned above, wasteful spending is minimal. Your ads will always be seen by qualified viewers. You don’t have to worry about a percentage of your budget being thrown out the window.
What apps will advertisements be placed on?
Would an OTT Television Campaign help my business grow?
Yes, but if you’re getting started out, there are many other cheaper avenues you can take to get business. We feel that OTT is for more established companies that are in a competitive industry.
If you’re an owner of a business and have ever thought about placing ads on broadcast television but never pulled the trigger, OTT might be a perfect start for you.
If you’re currently running broadcast, cable, or satellite ads, then we recommend that you add some OTT to your mix to stay ahead of your competition.