Milbank Drive is a musical act that began releasing music in 2020. OEPMA has helped Milbank Drive in branding efforts and album cover design. While not entirely in the marketing realm, OEPMA also helped distribute Milbank Drive’s music recordings to 25+ streaming platforms.
While having social media followers is a great thing, they’re still followers on someone else’s platform when on Facebook, Instagram, etc. The Milbank Drive website needed to not only direct people to the music, but also capture their information to amass an audience that was owned by the musician. We did just that and created breakout pages on each release. This website, as with any musician website, is always a work in progress as new releases come out and the branding may shift a bit to supplement the release.
Before Milbank Drive, we had only distributed podcasts, but we quickly found out the two disciplines aren’t much different. We were able to get Milbank Drive’s releases on all the major streaming platforms like Spotify, Apple Music, Amazon Music, etc.
Additionally, were were able to get the recordings on Social Media Apps like TikTok for use in short form video. Most importantly, we were able to set up payment systems for the artists for when his music is played across any streaming service or social media app.