Hardison & Cochran
Hardison & Cochran Attorneys at Law is a large personal injury, workers’ compensation, and Social Security disability law firm headquartered in Raleigh, North Carolina. The firm handles cases across the Tar Heel state with additional offices in Durham, Greensboro, Fayetteville, Wilmington, and Dunn.
Digital Advertising
The firm wanted additional leads and, ultimately, more cases in the area of workers’ compensation. We built a dynamic and detailed campaign using pay-per-click advertising, digital video advertising, remarketing, and display advertising. Over three years, the firm was able to triple its workers’ compensation caseload by reallocating its budget from an older, ineffective marketing channel to digital advertising.
Google Ads
YouTube Ads
Remarketing
Display Ads
E-Mail Markeitng
Web Design
The workers’ compensation digital campaign was built off content filled landing pages designed by OEPMA. The landing pages helped obtain more leads and tripled visitors’ time on the page while dropping bounce rates to the single digits.
Grpahic Design
Landing Page
Content
Analytics
Podcast Production
To provide even more value on the landing pages, OEPMA produced a set of podcast episodes on the topic of workers’ compensation with the firm’s Managing Partner, Ben Cochran. While lawyer podcasts might not seem like an exciting listen, they receive 50-100 listens per week. Display and remarketing campaigns assisted in obtaining listeners.
Traditional Advertising
Hardison & Cochran is very active in television advertising in three different markets in the state of North Carolina. Their television reach includes the Raleigh-Durham-Fayetteville, Greensboro-Winston-Salem, and Wilmington designated market areas. OEPMA has been negotiating, placing, buying, and posting for Hardison & Cochran since 2014.
Negotiating
Placement
Buying
Post Buy
Video Production
OEPMA has created nearly 100 video spots for Hardison & Cochran for air on traditional television, over-the-top television, and digital advertising properties such as YouTube. The video spots include six second spots for branding, 15 and 30 second spots for television and detailed long-form videos that answer questions potential clients may have about their legal situation.
Script
Creative
Filming
Post Production
Social Media
OEPMA created and maintained all social media properties for Hardison & Cochran. The platforms were not only used to distribute content but also to shape the voice of the firm and share community and non-profit partnerships. OEPMA has also created advertising campaigns for Hardison & Cochran on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
YouTube
Graphic Design
OEPMA has created hundreds of graphic design elements for Hardison & Cochran. From print promotional items, digital assets, clothing, golf signs, business cards, branding guides, social media elements, city-specific clothing for local promotions, and logos for specific events, including conferences and trade shows.
Brand
Identity
Digital Design
Promotional
