Recently, I came across a thought-provoking TikTok video that shed light on the concept of branding. The video centered around the notion that when attending a concert by renowned bands like the Eagles or Lynyrd Skynyrd, the lineup may vary, with different members taking the stage. However, despite these changes, fans still perceive the collective body of work associated with these bands as a whole. It made me reflect on the challenge of explaining the true essence of “brand” and “branding” to potential clients, as well as the remarkable influence these concepts can have on long-term success.
Unraveling the Complexity of Branding:
One of the most difficult tasks in conveying the power of branding lies in defining its intricacies to others. While some individuals grasp the concept to some extent, others dismiss it as mere mystification that allows companies to charge higher prices for brand identity services. There are those who believe a brand is simply a logo, and although this notion is not entirely incorrect, it barely scratches the surface of what branding truly entails.
The Significance of Brand Illustrations:
Anytime I stumble upon an opportunity to illustrate the immense influence of a “brand” or “branding,” I seize it eagerly. Two, of many, examples that exemplify this phenomenon are the Eagles and Lynyrd Skynyrd. Although the composition of both bands has undergone numerous changes throughout the years, their brand identity has remained largly intact, allowing them to maintain some commercial success.
The Case of the Eagles:
The Eagles, an iconic American rock band, have seen several lineup alterations. Yet, when fans purchase tickets to see “The Eagles” in concert, they are investing in the cumulative branding that has been established over the years. The collective experience and familiarity with the band’s extensive catalog of songs transcend the variations in membership. In essence, attendees are not merely witnessing a specific lineup but rather embracing the enduring brand that represents the Eagles.
Lynyrd Skynyrd: Branding Beyond Originality:
Another compelling example is Lynyrd Skynyrd, a band that no longer boasts any original members. While it’s true that a Van Zandt, the younger brother of one of the original members, is part of the current lineup, the absence of founding members is notable. Despite this significant change, Lynyrd Skynyrd continues to tour, sell tickets, and generate revenue. The band’s enduring success can be attributed to the powerful brand they built years ago, which remains synonymous with their legendary and timeless songs.
The Unyielding Power of Branding:
It’s crucial to acknowledge that this analysis is not intended to diminish the abilities or talents of the current members of Lynyrd Skynyrd or any other band that experiences personnel changes. These musicians are undoubtedly skilled and can deliver exceptional performances. However, they are not synonymous with the version of the band that the majority of fans recognize and cherish. The undeniable fact remains that Lynyrd Skynyrd’s profitability today, even without original members, is a testament to the enduring strength of the brand they cultivated years ago.
Conclusion:
The examples of the Eagles and Lynyrd Skynyrd provide valuable insights into the long-lasting influence of branding. These bands have demonstrated that despite fluctuations in lineup and composition, their established brand identity remains a potent force in attracting audiences, selling tickets, and generating revenue. Understanding the true essence of branding goes beyond logos and visuals—it encompasses the collective experiences, emotions, and memories associated with a brand. The Eagles and Lynyrd Skynyrd remind us of the lasting impact a well-crafted and meticulously nurtured brand can have in the ever-evolving world of music and beyond. Possibly even to your business.
