Search Engine Optimization
Making your website attractive to search engines.
SEO Overview
Search Engine Optimization (SEO) is essential for businesses aiming to enhance their online visibility, attract more customers, and drive growth. With so many potential customers and clients turning to search engines, SEO provides an invaluable way for businesses of all sizes to reach and engage their target audience.
We use our years of knowledge to improve your search rankings, optimize your website, and ensure your content resonates with both users and search engines. Our strategies include keyword research, on-page and off-page SEO, and technical optimizations, all designed to bring more traffic to your site.
We stay current with SEO trends and search engine algorithm updates, so your website remains competitive and aligned with industry best practices. Whether you’re just beginning with SEO or want to take your efforts to the next level, OEPMA is ready to help you unlock the full potential of organic search.
Contact us today to discuss how we can elevate your SEO strategy.
Frequently Asked Questions About Search Engine Optimization
What is search engine optimization?
SEO, or Search Engine Optimization, is all about making your website appealing to search engines like Google so that it ranks higher than others in search results.
By taking specific steps—like optimizing content, improving site speed, and using targeted keywords—SEO helps show search engines that your site is a valuable resource for users. In short, it’s about crafting your site to stand out so that Google and other search engines views it as a top result when someone searches for what you offer.
How does search engine optimization work?
SEO works by allowing search engines, like Google, to scan and collect data about websites across the internet. These search engines focus on key elements like words, titles, links, and even images, along with their descriptions. Each search engine uses its own unique algorithm, weighing certain factors more heavily than others. These algorithms are constantly updated and refined to improve accuracy.
In simple terms, search engines take what you input (a search term or question) and generate results based on what their data suggests will answer your query best.
On our end, we ensure that your website has the right coding, titles, structured data (schema), links, keywords, and an easily scannable format to align with what search engines look for. This way, your site is more likely to rank higher in search results, bringing you closer to your audience.
What are the most important factors that impact SEO rankings?
Several key factors impact SEO rankings, which search engines use to evaluate and prioritize websites in search results. Here’s a quick breakdown of some of the most important ones, though it’s worth noting that these aren’t the only factors:
Content Quality – Content is one of the biggest drivers of SEO success. High-quality, relevant, and engaging content that answers users’ questions and provides real value is essential. Search engines aim to deliver the best answers to users, so a site filled with strong, well-crafted content will rank better.
Keyword Relevance – Keywords signal to search engines what your content is about. Choosing the right keywords based on user intent and search volume helps connect your content with what people are actively searching for. But it’s not just about stuffing keywords—balance and context matter.
Website Structure and User Experience – A well-organized site that’s easy to navigate improves the user experience and keeps visitors on the site longer. Proper structure with clear menus, headings, and internal links also helps search engines understand and index your site better.
Mobile-Friendliness – With so many people browsing on mobile devices, Google and other search engines prioritize sites that are mobile-responsive. If your site isn’t optimized for mobile, it will have a harder time ranking well.
Page Speed – Users expect fast-loading sites. If your page takes too long to load, visitors may leave before even seeing your content, signaling to search engines that your site may not be worth ranking highly.
Backlink Quality – Backlinks, or links to your site from other reputable sites, act as endorsements. The more quality backlinks you have, the more search engines view your site as trustworthy and relevant.
SEO rankings rely on a blend of these factors, and a solid strategy involves optimizing each of these areas. By focusing on the right mix, you increase your chances of ranking higher, getting more visibility, and attracting the right audience.
Why do backlinks matter so much in SEO?
Backlinks are essential in SEO because they act like recommendations in the digital world. Just as a recommendation from a respected source carries more weight, links from reputable websites signal to search engines that your content is valuable and trustworthy.
However, not all links are equal. A large number of links from random or low-quality sites won’t boost your ranking much. Instead, a single link from a reputable source, like a state university, carries more weight than many from smaller, lesser-known sites. The goal is to create high-quality, shareable content that earns valuable links from respected sources across the web.
For more on this topic, check out our blog on citation links and how they’ve evolved in importance.
How long will it take to see results from SEO efforts?
The timeline for seeing SEO results depends on your goals, competition, and the specific keywords you’re targeting. We discuss this thoroughly with each prospective client to ensure everyone has a clear understanding and realistic expectations.
For example, if you’re a new personal injury lawyer in New York City hoping to rank first for “NYC personal injury lawyer,” that goal might take years due to intense competition. However, targeting specific, less competitive search terms or niche services can yield quicker results. A good SEO strategy focuses on finding those more attainable opportunities rather than aiming solely for top spots on broad keywords.
Geography plays a big role as well. Generally, it’s easier to rank higher in smaller geographic areas because of reduced competition. However, this doesn’t mean smaller towns lack competition; they just typically have fewer competitors than a national market.
With the right strategy, you should start to see meaningful progress within six months, though this can vary based on your specific situation.
New Site SEO vs. Existing Site SEO: How Does OEPMA Approach These?
For a new site creation, we handle everything from structuring and titling to content creation and applying schema—essentially setting up the foundation for SEO success. We build these sites to grow with your business, allowing for expanded content and services over time without needing a complete overhaul later.
With existing sites, we take a close look at what’s already in place. If some pages are performing well and driving profitable results, making drastic changes isn’t always the best first step, even if they aren’t perfectly optimized. Adjusting a page that’s already ranking well can sometimes lead to short-term ranking drops.
Every existing site is unique, so we avoid a one-size-fits-all approach. However, if pages aren’t performing or the site is struggling overall, we address obvious issues and strengthen the site where needed to improve results.
How much does OEPMA charge for SEO?
At OEPMA, our SEO service pricing is tailored to your specific needs and goals, reflecting the unique nature of each business.
Monthly Management: For ongoing SEO management, our services start at a minimum of $1,000 per month. This includes continuous optimization, content updates, and performance monitoring to enhance your search engine visibility over time.
One-Time Audits and Technical Enhancements: If you’re interested in a comprehensive audit and addressing on-page and technical SEO elements, the cost will depend on the size and complexity of your website. This approach is ideal for identifying and fixing issues that may be hindering your site’s performance.
We understand that each business has unique requirements, so we offer flexible pricing to accommodate various budgets and objectives. To provide an accurate quote, we recommend discussing your specific needs with us directly.
Feel free to reach out to us to explore how we can assist you in achieving your SEO goals.
