William Campbell

William S. Campbell has been part of OEPMA since it started in 2014, when it was created as the marketing and media buying agency for a North Carolina law firm.

From day one, he’s played a big role in shaping how the agency operates, helping it grow from an in-house service to a public-facing agency in 2018.

When OEPMA expanded to work with clients outside the law firm, Campbell took on the lead role in client relationships. He managed all accounts, oversaw marketing campaigns, and worked closely with businesses to help them get results.

With nearly two decades of experience, Campbell has developed a knack for marketing, advertising, and media buying, especially in the competitive legal industry.

He’s handled tens of millions of dollars in ad budgets across platforms like Google Ads and traditional outlets like broadcast television, always focusing on what works best for each client.

But he doesn’t stop at just running ads. William also builds marketing systems designed to keep businesses connected with their customers—whether through video, audio, or written content.

He doesn’t just plan these campaigns; he’s often hands-on in creating the content, making sure it resonates with the right audience.

When it comes to his take on marketing, William keeps it simple:

“Marketing and advertising doesn’t have to be overcomplicated. It’s about knowing your audience, delivering the right message to them consistently, and adapting as platforms and channels evolve. The hard part isn’t coming up with fancy ideas—it’s staying focused on proven strategies that drive results.”

Campbell graduated from North Carolina Wesleyan University in Rocky Mount, North Carolina. Originally from East Tennessee, where he was born and raised, he enjoys spending time with his wife, producing music and playing multiple instruments, and rooting for the Tennessee Vols.