Streaming Television (STV) advertising has emerged as a powerful tool for businesses looking to reach their target audience in a more effective and efficient way. STV refers to the delivery of streaming video content through internet-connected devices, such as smart TVs, gaming consoles, and streaming devices like Roku or Amazon Fire TV
One of the most innovative aspects of STV advertising is Addressable Geofencing, which allows businesses to target specific households based on their location and demographic data. In this article, we’ll explore the three biggest benefits of running Streaming Television advertisements.
Benefit 1: Pinpoint Geo Targeting
One of the most significant advantages of STV advertising is the ability to target specific geographic locations with incredible precision. Addressable Geofencing technology allows businesses to serve their ads to households within a defined geographic area, such as a specific zip code, neighborhood, or even a single household. You cannot achieve this level of targeting with traditional linear broadcast television.
Benefit 2: Pinpoint Demographic Targeting
In addition to geographic targeting, STV advertising also allows for highly precise demographic targeting. Advertisers can use data such as age, gender, income level, and interests to ensure their ads are being served to the most relevant audience. This level of targeting is made possible by the wealth of data available through STV platforms and the advanced algorithms used to analyze viewer behavior. Again, broadcast television can’t compete here.
Benefit 3: Ability to Retarget People Who Have Visited Your Website
Retargeting is a powerful marketing strategy that allows businesses to serve ads to people who have previously interacted with their website. With STV advertising, you can take this a step further by retargeting people who have visited your website on their streaming TV devices. This means that even if a potential customer doesn’t make a purchase or take action on their first visit to your site, you can continue to reach them with relevant ads as they stream their favorite shows. Retargeting on STV helps keep your brand top-of-mind and increases the chances of converting those interested visitors into customers.
Streaming Television Advertising Campaign Example 1
Business: Paws & Claws Veterinary Clinic in Denver, Colorado
Since Denver is a large city, it wouldn’t be practical to advertise to the entire area. Instead, we would define a specific radius around the clinic’s location and build an Addressable Geofence targeting “pet owners” within that radius. Additionally, we would target households with an annual income that aligns with the clinic’s services, ensuring that the advertising reaches people who not only own pets but also have the financial means to pay for the services provided. This targeted approach would maximize the effectiveness of the clinic’s advertising budget by focusing on the most relevant and likely prospects.
Streaming Television Advertising Campaign Example 2
Business: Bella’s Boutique, a women’s clothing store in Charleston, South Carolina
For this campaign, we would likely target the entire city of Charleston and possibly some of the surrounding areas. We would set up the advertising to be aimed at households where a woman is present, focusing on those with average to higher-than-average incomes. Depending on the results, we might consider incorporating an affinity for fashion to further refine the targeting, but this would likely not be included at the start of the campaign. The age range targeted would be determined based on the clothing style offerings and feedback from the business owner.
To complement this streaming TV campaign, we would also develop a geofencing campaign that targets some of the more upscale hotels in the area. Display ads would be served to devices identified as belonging to women, allowing us to reach tourists visiting the area. By combining these two strategies, Bella’s Boutique would be able to effectively reach both local residents and visitors, maximizing the impact of their advertising efforts.
Streaming Television advertising, with its ability to target specific geographic locations, demographics, and website visitors, offers businesses a highly effective way to reach their ideal audience. By leveraging the power of Addressable Geofencing and the wealth of data available through STV platforms, advertisers can create campaigns that drive real results and maximize their return on investment. As more and more consumers shift their viewing habits toward streaming content, STV advertising will only become more important for businesses looking to stay ahead of the curve. If you haven’t yet incorporated Streaming Television advertising into your marketing strategy, now is the time to start taking advantage of these powerful benefits.
If you’re interested in learning more, reach out to OEPMA today.
