PPC Management
PPC Advertising Essentials
OEPMA manages pay-per-click campaigns that put your message in front of customers at the exact moment they’re ready to engage. We’ve managed millions in PPC spend across multiple platforms, using data-driven strategies. Whether launching new campaigns or optimizing existing ones, we’ll help you get the most from every single click.
PPC Benefits For Your Business
Instant Traffic & Leads
Start generating traffic and leads immediately after launch. Unlike SEO that takes months, PPC delivers results from day one. Get in front of potential customers actively searching for your services right now, not weeks from now.
Pay Only for Results
You only pay when someone clicks your ad, not for impressions or views. Every dollar goes toward actual engagement with potential customers. This performance-based model ensures your budget drives action, not just awareness.
Precise Audience Targeting
Target by keywords, demographics, interests, location, and browsing behavior across multiple platforms. Reach the exact audience most likely to convert, whether they're on Google, Facebook, LinkedIn, or other networks. Precision targeting eliminates wasted spend on irrelevant audiences.
Complete Budget Control
Set daily spending limits and adjust anytime. Scale up campaigns that perform well, pause underperforming ones instantly. No long-term contracts or minimum commitments. You maintain total control over how much you spend and where your budget goes.
Measurable Performance
Track every click, conversion, and dollar spent in real-time. Know your exact Cost Per Acquisition and Return On Ad Spend. Make data-driven decisions based on concrete performance metrics, not guesswork. Prove ROI with detailed reporting on what's working.
Multi-Platform Reach
Run campaigns across Google, Microsoft Advertising, Facebook, Instagram, LinkedIn, Pinterest, Reddit, and more. Each platform offers unique audience demographics and targeting capabilities. Reach customers wherever they spend time online with coordinated multi-channel strategies.
PPC Advertising By The Numbers
High-Intent Searches Result in an Ad Click
Businesses Say PPC Is a Primary Driver of Leads
Customers First Discover Businesses Through Ads or Search
Platforms We Can Help With
Google Ads
The largest PPC platform with access to billions of daily searches. Reach high-intent customers actively searching for your services. Leverage search ads, display ads, video ads, and Performance Max campaigns across Google's entire network.
Microsoft Advertising
Formerly Bing Ads, reaching millions of searchers often overlooked by competitors. Lower competition typically means lower costs per click. Particularly effective for B2B and professional services targeting decision-makers and higher-income demographics.
Meta Ads
Target Facebook and Instagram users based on detailed demographics, interests, and behaviors across Facebook and Instagram. Perfect for visual products and services. Reach audiences during leisure browsing with engaging ads that build awareness
LinkedIn Ads
The premier platform for B2B advertising and reaching professionals. Target by job title, company size, industry, and seniority. Higher cost per click but unmatched for reaching decision-makers in specific industries and professional contexts.
X Ads
Engage audiences in real-time conversations and trending topics. Target users based on interests, behaviors, and who they follow. Effective for brands wanting to join cultural conversations, reach engaged communities, and connect with audiences actively discussing relevant topics.
Display Network Advertising
Reach audiences across millions of websites and apps through programmatic display networks. Visual banner ads that build awareness while users browse content. Target based on demographics, interests, and behavior for maximum relevance and engagement.
Let's Talk About PPC Advertising
Have questions about Pay Per Click Advertising solutions? Want us to take a look at your current setup? Contact us today.
Frequently Asked Questions About PPC Advertising
What is Pay-Per-Click Advertising?
Pay-Per-Click is a digital advertising model where you pay a fee each time someone clicks your ad, whether it’s text or image-based. The cost per click varies dramatically depending on your industry, ad type, and competition. This performance-based model ensures you only pay for actual engagement with potential customers, not just impressions or views.
What platforms are used for PPC advertising?
While Google Ads is the most prominent PPC platform, we manage campaigns across multiple channels including Microsoft Advertising (formerly Bing Ads), Meta Ads (Facebook and Instagram), LinkedIn, X (formerly Twitter), TikTok, YouTube, and display networks. Each platform offers unique audience demographics and targeting capabilities, allowing us to select the most appropriate channels for your specific marketing goals and target audience.
Why do I need someone to manage PPC campaigns for me?
PPC management can quickly become overwhelming and costly without proper knowledge and experience. Campaigns require ongoing monitoring, analysis, and optimization to maintain positive ROI. They are not set-it-and-forget-it. An experienced PPC professional understands how to create and continually refine campaigns tailored to your business goals, target audience, and budget. Hiring skilled management saves you time, money, and frustration while maximizing your advertising spend and achieving better results than managing it yourself.
How long will it take to see results from a PPC campaign?
While you can see immediate results like increased website traffic, it typically takes around three months to gather enough data to fully optimize campaigns and achieve best performance. This timeline varies by industry and competition. The first three months are crucial as the platform’s algorithm adapts to your ads, keywords, and targeting. During this period, we actively monitor campaigns, make adjustments, test ad variations, and add negative keywords to filter irrelevant traffic. These optimizations are essential for fine-tuning and maximizing potential.
How do you define success with PPC advertising?
Success depends on your specific goals and objectives. We primarily measure two key performance indicators: Cost Per Acquisition (CPA) for lead generation businesses and Return On Ad Spend (ROAS) for businesses selling products or services. For example, a law firm might target a CPA of $250 per lead, while an e-commerce business measures ROAS to ensure revenue generated exceeds ad spend. Success is defined by aligning KPIs with your overall business objectives and tracking progress toward those goals.
How much should I spend on PPC advertising?
There’s no one-size-fits-all answer. Our clients’ monthly budgets range from $3,000 to $60,000 depending on industry, competition, location, and demand. A personal injury lawyer in New York City would need significantly more than $1,000 monthly due to high competition, while a criminal defense lawyer in a smaller market might generate strong results with that budget. The appropriate budget depends on your specific goals, target audience, and market conditions. Contact us to discuss your objectives and we’ll provide a clearer estimate for your situation.
How important is the landing page in PPC campaigns?
The landing page is crucial and often where advertisers fall short. Your landing page should be as tailored and relevant to the search query as possible. If someone searches for trucks for sale, send them directly to truck inventory, not your homepage. A well-optimized landing page is concise, compelling, and guides visitors toward the desired action. With short attention spans, every click matters. Don’t waste visitor time or cause confusion. Investing in targeted, relevant landing pages significantly improves conversion rates and overall return on investment.
How much does OEPMA charge to manage PPC campaigns?
For monthly ad spend below $6,000, we charge a flat rate of $600 per month. For ad spend of $6,000 or more, our fee is 10% of total ad spend, capped at $3,000 per month for accounts spending $30,000 or more. New accounts may have a one-time setup charge ranging from $250 to $1,000 depending on campaign complexity. Services are billed on the first business day of each month based on the previous month’s ad spend, providing clear and predictable invoicing aligned with your advertising expenses.