Email Marketing
Email Marketing Essentials
OEPMA manages email marketing campaigns that keep you connected with customers who already know you. We build and segment your list, craft compelling messages, and implement drip campaigns that drive sales and engagement. Whether you’re starting fresh or improving existing efforts, we’ll help you maximize email’s potential for your business.
Email Markeitng By The Numbers
Email subscribers have made a purchase from an email
Consumers Check Their Email Every Day
Small Businesses Use Email to Drive Repeat Customers
How Email Marketing Benefits Your Business
Direct Line to Customers
Reach people who've already expressed interest in your business. Email goes straight to their inbox, bypassing algorithms and competition. It's a direct conversation with your most engaged audience, delivered exactly when you send it.
You Own Your Audience
Your email list is first-party data you control completely. Unlike social media followers who can vanish with platform changes, your email subscribers belong to you. This asset grows more valuable as your list expands over time.
Cost-Effective Engagement
Connect with thousands of potential customers at a fraction of traditional advertising costs. No media buying fees, no pay-per-click charges. Just direct communication that delivers measurable ROI without breaking the bank.
Drives Revenue Consistently
Send promotions, new product announcements, or special offers directly to people ready to buy. Email consistently delivers one of the highest returns on investment of any marketing channel, converting subscribers into paying customers.
Builds Lasting Relationships
Stay top-of-mind with regular, valuable content. Email nurtures relationships over time, turning one-time buyers into repeat customers and brand advocates. Consistent communication builds trust and loyalty that drives long-term growth.
Measurable & Optimizable
Track opens, clicks, conversions, and revenue in real-time. Know exactly what resonates with your audience and refine your approach based on data. Every campaign provides insights to improve the next one and maximize results.
What Does Your List Look Like?
We speak with hundreds of business owners every year, and the first question we ask is: what does your first-party data look like? How well have you organized and utilized the contact information from people you’ve previously served, who requested quotes, or reached out to your business in any way?
This data is gold.
Unfortunately, many businesses have no clear system for capturing, organizing, or using this information. Customer emails sit scattered across inboxes, CRMs, and spreadsheets with no strategy to leverage them. Some businesses don’t even know where their customer data lives.
If you’re not constantly organizing your first-party data and building a process to compile it for email marketing, you’re leaving money on the table. These are people who already know you, trust you, and have shown interest in what you offer. They’re your easiest path to revenue, and most businesses are ignoring them completely.
Ways To Use Email Marketing
Welcome Series
New subscribers receive a carefully crafted sequence introducing your business, sharing your story, and guiding them toward their first purchase. Automated welcome emails build relationships from day one without manual effort.
Promotional Campaigns
Announce sales, new products, limited-time offers, or seasonal promotions directly to your engaged audience. Drive immediate action with targeted messages that reach customers when they're most likely to buy.
Drip Campaigns
Guide prospects through a journey with automated email sequences. Nurture leads over time, educate them about your offerings, and move them closer to conversion with strategic, timed messages that accomplish specific business goals.
Newsletter Content
Share valuable information, tips, industry insights, or company updates on a regular schedule. Keep your business top-of-mind while providing content subscribers actually want to read, building authority and trust over time.
Segmented Messaging
Send different emails to different audience groups based on interests, behaviors, or demographics. A veterinarian sends dog-specific content to dog owners and cat content to cat owners. Personalization dramatically increases engagement and reduces unsubscribes.
Re-engagement Campaigns
Win back inactive subscribers who haven't opened recent emails. Strategic re-engagement sequences remind them why they signed up and offer compelling reasons to stay connected with your business.
Let's Talk About Email Marketing
Not satisfied with your current efforts with email or want to start sending marketing emails? Contact us today.
Frequently Asked Questions About Email Marketing
What is email marketing?
Email marketing is a digital strategy that involves sending messages directly to subscribers who have chosen to receive communications from your business. It allows you to maintain contact with interested customers, drive sales and revenue, deliver valuable information, and promote events or special offers. Email enables targeted and personalized communication, making it an essential tool for businesses to deepen relationships and guide prospects through their buying journey.
Why should my business invest in email marketing?
Email marketing provides direct communication with people already interested in your business at a fraction of the cost of other channels. Your email list is first-party data you own and control, unlike social media followers. You can track opens, clicks, and conversions to measure results and refine your strategy. Email consistently delivers one of the highest returns on investment of any marketing channel, making it essential for businesses of all sizes.
How do we build and grow your email list?
List building requires offering something valuable in exchange for email addresses. This could be helpful content, exclusive discounts, contests, or information that improves their business or life. We focus on attracting engaged, transaction-ready subscribers through valuable content rather than quick giveaways. We also collect emails at community events and encourage existing subscribers to share with others. The key is maintaining ethical practices and never resorting to spam tactics.
What is email segmentation and why does it matter?
Email segmentation divides your list into groups based on interests or actions, ensuring subscribers receive relevant content. For example, a veterinarian would segment dog owners and cat owners separately, sending tailored health tips for each pet type. This personalization dramatically increases engagement and reduces unsubscribes because recipients feel they’re getting valuable, relevant information. Effective segmentation turns generic broadcasts into targeted conversations that resonate with specific audience needs.
How often should I send emails to my subscribers?
It depends on your business type and audience expectations. A restaurant can send one or two emails weekly about menu items, events, and specials without overwhelming subscribers. A law firm might send emails biweekly or monthly to avoid overload. The key is understanding your audience and providing value without overwhelming them. We help you find the right frequency that keeps you top-of-mind while respecting subscriber preferences.
What does email marketing management cost?
OEPMA charges $300 to $500 per month for ongoing email marketing management and optimization of established platforms and lists. If you’re starting from scratch, there’s a one-time $300 setup fee covering API integrations, landing page creation, and email provider selection. The monthly fee includes list building, segmentation, campaign creation, and performance optimization. This pricing does not include your email service provider costs, which you pay directly based on your list size.