YouTube Ads Management
YouTube Advertising Services
OEPMA manages YouTube advertising campaigns that help businesses reach customers through one of the world’s largest video platforms. Unlike traditional video advertising, YouTube Ads allow you to target specific audiences based on demographics, interests, search behavior, and online activity. From YouTube Shorts to skippable in-stream ads, we create campaigns designed to increase brand awareness, drive traffic, and generate qualified leads.
YouTube Ads For Your Business
Capture Attention with Video
Video gives you the opportunity to demonstrate your product, explain your service, and tell your story in ways static images and text simply can't. Build trust by letting potential customers see your business in action before they ever contact you.
Reach Customers with Intent
Show your ads to people based on the videos they watch, topics they're interested in, recent Google searches, demographics, life events, and more. Reach audiences who are most likely to be interested in what your business offers.
Multiple Ways to Advertise
Choose the ad format that fits your goals, from skippable in-stream ads and YouTube Shorts to in-feed video ads and bumper ads. Different formats allow you to build awareness, drive website traffic, or generate leads throughout the customer journey.
Flexible Budget Control
Start with a budget that makes sense for your business and scale as campaigns prove successful. Adjust targeting, bidding, and spending at any time without being locked into long-term advertising commitments.
Reach Customers Across Devices
Your ads can appear on smartphones, tablets, desktops, smart TVs, and other connected devices. Whether someone is watching at home or on the go, your business has opportunities to stay visible throughout the day.
Measure What Matters
Track views, watch time, clicks, conversions, and other performance metrics to understand how your campaigns are performing. Use real campaign data to refine targeting, improve creative, and make more informed marketing decisions.
YouTube By The Numbers
US Adults Use YouTube
Americans can be reached with YouTube Ads
Of Americans ages 18–29 use YouTube
YouTube Ad Formats
Skippable In-Stream Ads
These video ads appear before, during, or after YouTube videos. Viewers can skip the ad after five seconds, giving your business an opportunity to capture attention quickly and encourage interested viewers to keep watching or take action.
Non-Skippable In-Stream Ads
Non-skippable ads play before, during, or after YouTube content and require the viewer to watch the entire message. They are useful for short, focused campaigns where delivering the complete message is more important than earning an intentional view.
Bumper Ads
Bumper ads are six-second, non-skippable videos built for fast, memorable messages. They work well for reinforcing brand recognition, promoting a simple offer, or supporting a larger video advertising campaign.
YouTube Shorts Ads
Vertical video ads appear between organic videos in the YouTube Shorts feed. Shorts Ads allow businesses to reach mobile viewers with quick, engaging creative that feels natural within the short-form viewing experience.
In-Feed Video Ads
In-feed ads promote your video alongside related YouTube content. They can appear in YouTube search results, on the YouTube homepage, in the Watch Next feed, and in subscription feeds, allowing viewers to choose to watch your video.
YouTube Shorts Ads
Reach viewers with vertical, full-screen video ads that appear naturally between YouTube Shorts. Designed for mobile-first audiences, Shorts Ads are ideal for capturing attention quickly, increasing brand awareness, and connecting with users through engaging short-form video content.
Let's Talk About YouTube Ads
Want to learn more about how YouTube Ads can help your business grow? Contact us today.
Frequently Asked Questions About YouTube Ads
How much does OEPMA charge to manage YouTube Ads?
Our management fees depend on your monthly advertising budget. Businesses spending under $6,000 per month pay a flat $600/month management fee. Larger budgets are billed as a percentage of ad spend. Visit our Pricing page for complete details.
I don't have any video content. Can OEPMA help?
Yes. If you don’t already have video assets, we can help create or edit content for your campaigns. Creative services are quoted separately based on the scope of the project.
Can I track conversions from my YouTube Ads?
Absolutely. YouTube Ads are managed through Google Ads, allowing you to track views, clicks, conversions, leads, and other important campaign metrics. We also help configure conversion tracking so you know how your advertising is performing.
Can I advertise on YouTube TV?
Yes. Depending on your campaign settings and available inventory, YouTube Ads can reach viewers watching content on YouTube through connected televisions, including YouTube TV and the YouTube app on smart TVs and streaming devices.
Can I choose which devices my YouTube Ads appear on?
Yes. Campaigns can be configured to target desktops, mobile phones, tablets, televisions, or any combination of those devices depending on your goals.
How much should I spend on YouTube Ads?
It depends on your market, competition, and advertising goals. While it’s possible to advertise with a modest budget, campaigns generally perform better once they have enough data to optimize effectively. We’ll gladly review your budget and provide an honest recommendation.
What kind of video do I need for YouTube Ads?
Most campaigns benefit from both horizontal (16:9) and vertical (9:16) video formats. Videos are uploaded to YouTube and can be set as Unlisted, meaning they won’t appear publicly on your YouTube channel while still being available for advertising.
Can I advertise anything on YouTube?
Not always. Google has advertising policies that restrict certain industries, products, claims, and types of content. Most legitimate businesses won’t have an issue, but we’ll review your creative and let you know if we anticipate any policy concerns before launching your campaign.
How long should my YouTube Ads be?
It depends on the ad format and your objective. Some campaigns perform well with 15 to 30-second videos, while others benefit from longer educational content. We’ll recommend the appropriate length based on your goals and audience.
Is YouTube advertising right for every business?
Not necessarily. Businesses with a strong visual product, service, or story often see the greatest benefit from video advertising. If we don’t believe YouTube Ads are the right fit for your business or budget, we’ll tell you and recommend another marketing strategy instead.