Google Ads Management
Google Ads Management Services
OEPMA manages Google Ads campaigns that put your business in front of customers actively searching for what you offer. We’ve managed millions in ad spend, creating clean, efficient campaigns that drive results. Whether search, video, or display ads, we’ll help you harness Google’s powerful platform without the costly mistakes businesses make going alone.
Google Ads For Your Business
High-Intent Customers
Reach people actively searching for your products or services right now. These aren't casual browsers but motivated prospects ready to buy or hire. Google Ads puts your business in front of customers at the exact moment they need you.
Immediate Visibility
Stop waiting for SEO to kick in. Google Ads delivers instant visibility at the top of search results, driving traffic and leads from day one. Launch campaigns today and start generating business while competitors wait months for organic rankings.
Control & Flexibility
No contracts, no minimum spend requirements. Pause or stop campaigns anytime. Adjust budgets daily based on performance. Scale up what works and cut what doesn't. You maintain total control over your advertising investment and strategy.
Multi-Channel Reach
Go beyond search ads. Reach customers with video ads on YouTube, display ads across millions of websites, and search ads when they're actively looking. A coordinated approach across Google's entire network maximizes your impact and results.
Precise Geographic Targeting
Target specific cities, zip codes, or radius around your location. Perfect for local businesses wanting to dominate their service area without wasting budget on markets they don't serve. Focus spending exactly where your customers are located.
Measurable ROI
Track every click, conversion, and dollar spent in real-time. Know exactly what keywords and ads drive business. Make data-driven decisions to optimize campaigns and prove ROI. No guessing, just concrete numbers showing what's working and what needs adjustment.
Google By The Numbers
Billion Daily Google Searches
Search Engine Market Share
Clicks Go To The Top 3 Paid Ads
What Google Ads Can Do
Search Ads
Text-based ads appearing at the top of Google search results when potential customers search for keywords related to your business. Capture high-intent traffic from people actively looking for exactly what you offer right now.
Video Ads
Engage audiences with video content on YouTube Ads and across the Google Display Network. Choose from skippable in-stream ads, non-skippable ads, bumper ads, or video discovery formats. Tell your story and showcase offerings in compelling ways that text can't match.
Display Ads
Visual advertisements appearing on millions of websites and apps within the Google Display Network. Target based on demographics, interests, and behaviors. Build brand awareness while potential customers browse content related to your industry.
Local Service Ads
Appear at the very top of search results for service-based businesses in eligible industries. Google-vetted and backed by the Google Guarantee, these ads build trust and capture leads from customers specifically looking for local service providers.
Remarketing Campaigns
Re-engage visitors who didn't convert the first time. Show ads across Google's network to people who've already visited your website, reminding them of your business and bringing them back to complete their inquiry or purchase.
Performance Max Campaigns
Automated campaigns that run across all of Google's channels simultaneously including Search, Display, YouTube, Gmail, and Discover. Google's machine learning optimizes your ads across platforms to find customers wherever they're most likely to convert.
Let's Talk About Google Ads
Have questions about Google Ads? Want us to take a look at your current setup? Contact us today.
Frequently Asked Questions About Google Ads
Will Google Ads work for my business?
Maybe. The truth is that Google Ads isn’t the right fit for every business.
Over the past decade, competition has increased significantly as more businesses have invested in digital advertising. In some industries and markets, smaller businesses can find themselves competing against well-funded regional or national companies with much larger advertising budgets.
The good news is that not every industry is the same. If you tell us about your business, service area, advertising budget, and the products or services you want to promote, we can usually give you an honest opinion about whether Google Ads is likely to be a good investment.
If we don’t think it’s the right fit, we’ll tell you. We’d rather help you spend your marketing dollars wisely than recommend a platform that isn’t likely to produce the results you’re looking for.
What budget do I need to be successful with Google Ads?
There isn’t a one-size-fits-all answer because every industry, market, and business is different. However, as a general guideline, if you don’t have at least around $1,000 per month available for Google Ads, it may be worth considering other marketing options first.
In more competitive industries, a realistic budget could be $5,000, $10,000, or considerably more. The cost to compete depends on factors like your location, your competitors, and the value of a new customer.
While there are always ways to make campaigns more efficient through better targeting, keywords, ad copy, and landing pages, there comes a point where the available budget simply isn’t enough to generate meaningful results. Even the best campaign can’t overcome a budget that doesn’t allow it to compete.
One of our jobs is to be honest about that. If we don’t believe your budget is likely to produce a reasonable return, we’ll tell you before you invest your money.
How long should I run Google Ads before deciding if it's working?
As a general rule, we recommend planning to run Google Ads for at least three months before deciding whether it’s a worthwhile investment for your business.
That gives enough time to build the campaigns, collect meaningful data, make informed optimizations, and develop a realistic understanding of your market, competition, and cost to acquire customers.
Some campaigns perform well almost immediately, while others require testing and refinement before they reach their potential. Occasionally, we’ll determine that a campaign simply isn’t the right fit and recommend adjusting the strategy or exploring other marketing options.
One thing to remember is that Google Ads is a competitive marketplace. No agency can predict exactly how your market will change. A new competitor with a much larger budget can enter at any time, changing costs and auction dynamics overnight. Success comes from continually analyzing data and adapting to changes, not from making guarantees about the future.
What makes a successful Google Ads campaign?
Every business measures success a little differently, but generally speaking, we look at Cost Per Lead. The goal isn’t to generate the cheapest clicks or the most impressions. The goal is to generate qualified leads at a cost that makes sense for your business and still allows you to make money.
A $20 lead isn’t a good lead if it never turns into a customer. On the other hand, a $300 lead might be an incredible value if that customer is worth thousands of dollars to your business.
A successful Google Ads campaign is built around finding that balance. We continually look for ways to improve lead quality, eliminate wasted spending, refine targeting, improve ad copy, and make sure your landing pages are helping convert visitors into customers.
At the end of the day, Google Ads shouldn’t be judged by how many people clicked your ad. It should be judged by whether it’s generating profitable business for your company.
Will my Google Ads perform better if I already have a strong brand?
In many cases, yes.
We’ve seen this time and time again with clients who already have an established presence in their market. If people have seen your TV commercials, heard your radio ads, driven past your billboards, followed you on social media, or seen your business in the local news, there’s a good chance they’ll recognize your name when it appears in Google search results.
That familiarity matters.
When someone searches for a service and sees two businesses with similar ads, they’re often more likely to click on the one they’ve heard of before. Brand recognition can lead to higher click-through rates, better engagement, and ultimately more leads.
We’ve also seen the opposite. A client may perform exceptionally well within the market where they’re already well known, but as soon as we expand their campaigns into a neighboring city or state where their brand has little recognition, performance often declines. The advertising may be just as good, but the familiarity isn’t there.
This is one of the reasons we encourage businesses to think beyond Google Ads alone. Investing in your overall brand through quality customer service, social media, local involvement, video content, public relations, and other forms of advertising can strengthen your Google Ads performance over time.
A strong brand doesn’t guarantee success, but it can absolutely give you an advantage when customers are deciding which business to trust.
What can you do with Google Ads?
Most people think Google Ads is just the text ads you see at the top of Google search results, but the platform is much bigger than that.
Depending on your business and your goals, you can advertise on Google Search, YouTube, millions of websites across the Google Display Network, Gmail, Google Maps, and more. You can also reconnect with people who have already visited your website through remarketing campaigns or use Performance Max campaigns to reach potential customers across multiple Google properties at the same time.
Service-based businesses in eligible industries may also qualify for Google Local Service Ads, which appear above traditional search ads and can be an excellent source of leads.
The right advertising mix depends on your business, your budget, and what you’re trying to accomplish. Some businesses only need Search campaigns, while others benefit from combining multiple campaign types to reach customers throughout the buying process.
What are Google Local Service Ads?
Google Local Service Ads (LSAs) are a separate advertising product from traditional Google Ads, even though they appear on the same Google search results page. They’re available to businesses in specific service-based industries and require your business to complete Google’s verification and vetting process before your ads can begin running.
Unlike traditional Google Ads, which are typically billed on a Pay Per Click (PPC) basis, Local Service Ads are generally billed on a Cost Per Lead basis. They also appear above traditional search ads, making them one of the most visible advertising placements on Google.
Not every business or industry is eligible for Local Service Ads, but for those that are, they can be an excellent source of qualified leads. OEPMA manages both Google Ads and Google Local Service Ads, and we’re happy to help you determine whether they’re a good fit for your business.
Why do I need to pay someone to manage my Google Ads account?
For the same reason you hire any skilled professional. Google makes it relatively easy to launch a campaign, but building and managing one that consistently produces results is another story.
Effective Google Ads management requires experience with keyword research, bidding strategies, ad copy, conversion tracking, landing pages, audience targeting, and knowing how all of those pieces work together.
Businesses that manage their own campaigns often end up spending money on searches that never turn into customers, simply because they don’t know what to look for or what to change. That’s not a criticism. Google Ads has become an incredibly sophisticated platform over the years.
Our job is to make sure your advertising budget is being spent as efficiently as possible. We continuously monitor performance, look for opportunities to improve results, eliminate wasted spending, and adapt as Google continues to evolve.
Could you learn to manage Google Ads yourself? Absolutely. Many business owners do. The real question is whether that’s the best use of your time when you’re already busy running your business.
How much does OEPMA charge for Google Ads management?
Google Ads management pricing follows OEPMA’s standard advertising pricing structure.
Under $6,000/month in ad spend: $600/month management fee<br><br>
$6,000 – $29,999/month in ad spend: 10% of monthly ad spend
$30,000+/month in ad spend: Custom pricing based on account complexity and management requirements
Accounts spending more than $30,000 per month are quoted individually.
Management fees typically start at $3,000 per month and are based on campaign complexity, platform mix, reporting requirements, and overall account scope.
If a campaign requires initial setup, a one-time setup fee ranging from $250 to $1,000 may apply depending on the complexity of the account, tracking requirements, platform configuration, and campaign structure.
Advertising spend is paid directly to Google through your own billing account and is not included in OEPMA’s management fees.
For additional details regarding billing, campaign setup, creative services, and related pricing information, please visit our Pricing page.
Can you audit my current Google Ads account before I hire OEPMA?
Absolutely. We’d be happy to take a look at your Google Ads account before you make any decisions.
Sometimes we find accounts that need significant work. Other times, we only see a handful of opportunities for improvement because the account is already being managed well.
One thing we always tell people is that there isn’t just one “correct” way to build a successful Google Ads account. Different strategies can produce great results. Just because an account isn’t structured exactly the way we would build it doesn’t mean it’s wrong.
If your campaigns are performing well, we’ll tell you. If we see opportunities to improve performance, we’ll explain what they are and why we think they’re worth considering. Our goal is to give you an honest assessment, not simply tell you that your current agency or your in-house team is doing a bad job.
Can you manage my existing Google Ads account, or do I need to start over?
No need to start over with a new account. In fact, we prefer working with an existing account because it contains valuable historical data.
When we take over an account, we review what’s been working, what hasn’t, and where improvements can be made. Not every account needs to be rebuilt from scratch. Sometimes it’s a complete overhaul, but many times an account simply needs better organization, optimization, and ongoing attention to reach its full potential.
Do I own my Google Ads account?
Absolutely. It’s a huge red flag if a Google Ads management agency tells you they’re going to run your campaigns from their own Google Ads account. If your relationship with that agency ever ends, you could lose access to your campaign history, performance data, and account structure.
At OEPMA, we manage client accounts through a Google Ads Manager Account (MCC). This allows us to manage your campaigns while you remain the owner of your Google Ads account. Your account, billing, historical data, and access stay with you. If you ever decide to manage your campaigns in-house or work with another agency, your account goes with you.
How often do you optimize Google Ads campaigns?
Google Ads isn’t something that should be changed constantly just for the sake of making changes. In many cases, that’s one of the quickest ways to hurt performance.
We actively monitor the health of your campaigns and perform ongoing maintenance such as reviewing search terms, adding negative keywords, checking budgets, and looking for opportunities to improve performance. However, major changes to bidding strategies, campaign structure, or targeting are made thoughtfully and based on data, not guesswork.
One of the biggest mistakes businesses make is changing too many variables at once. After significant adjustments, campaigns often need time to collect enough data before informed decisions can be made. Larger budgets generate that data more quickly, while smaller campaigns naturally require more time.
Our goal isn’t to be in your account making changes every day. Our goal is to make the right changes at the right time, backed by meaningful data.
How does competition affect my Google Ads campaign?
Competition is one of the biggest factors affecting Google Ads performance, and it’s something many businesses don’t fully understand.
Google Ads is built around an auction. Depending on your industry and location, there are only so many people searching for your products or services each day. That means the available opportunities to show ads are limited.
If your campaigns have been performing consistently and several new competitors enter the market with well-funded, well-managed campaigns, the competitive landscape changes. More advertisers are now competing for the same searches, which can increase costs, reduce impression share, and affect lead volume.
That’s simply the nature of a competitive marketplace. No campaign exists in a vacuum. Your results are influenced not only by your own strategy, but also by the decisions your competitors make.
This is one of the reasons Google Ads management isn’t a “set it and forget it” service. Markets change, competitors adjust their strategies, and new businesses enter the auction all the time. Our job is to continually monitor those changes and adapt your campaigns so they remain as competitive and efficient as possible.
Can I pause my Google Ads campaigns at any time?
Absolutely. With Google Ads, you’re only charged when your ads are actively running, so you can pause your campaigns whenever you’d like.
That said, if you expect to begin advertising again in the near future, we generally recommend reducing your daily budget instead of completely pausing the campaign. Keeping a campaign running at a modest budget often allows it to maintain momentum while still reducing your advertising costs.
When a campaign is paused for an extended period and then restarted, Google’s automated bidding and optimization systems may need time to gather fresh data and adjust. It’s common for performance to take several days to stabilize after a restart.
Every business is different, so we’ll help you decide which approach makes the most sense based on your goals, budget, and how long you expect to pause your advertising.