Google Ads Management
Google Ads Essentials
OEPMA manages Google Ads campaigns that put your business in front of customers actively searching for what you offer. We’ve managed millions in ad spend, creating clean, efficient campaigns that drive results. Whether search, video, or display ads, we’ll help you harness Google’s powerful platform without the costly mistakes businesses make going alone.
Google Ads For Your Business
High-Intent Customers
Reach people actively searching for your products or services right now. These aren't casual browsers but motivated prospects ready to buy or hire. Google Ads puts your business in front of customers at the exact moment they need you.
Immediate Visibility
Stop waiting for SEO to kick in. Google Ads delivers instant visibility at the top of search results, driving traffic and leads from day one. Launch campaigns today and start generating business while competitors wait months for organic rankings.
Control & Flexibility
No contracts, no minimum spend requirements. Pause or stop campaigns anytime. Adjust budgets daily based on performance. Scale up what works and cut what doesn't. You maintain total control over your advertising investment and strategy.
Multi-Channel Reach
Go beyond search ads. Reach customers with video ads on YouTube, display ads across millions of websites, and search ads when they're actively looking. A coordinated approach across Google's entire network maximizes your impact and results.
Precise Geographic Targeting
Target specific cities, zip codes, or radius around your location. Perfect for local businesses wanting to dominate their service area without wasting budget on markets they don't serve. Focus spending exactly where your customers are located.
Measurable ROI
Track every click, conversion, and dollar spent in real-time. Know exactly what keywords and ads drive business. Make data-driven decisions to optimize campaigns and prove ROI. No guessing, just concrete numbers showing what's working and what needs adjustment.
Google By The Numbers
Billion Daily Google Searches
Search Engine Market Share
Clicks Go To The Top 3 Paid Ads
What Google Ads Can Do
Search Ads
Text-based ads appearing at the top of Google search results when potential customers search for keywords related to your business. Capture high-intent traffic from people actively looking for exactly what you offer right now.
Video Ads
Engage audiences with video content on YouTube and across the Google Display Network. Choose from skippable in-stream ads, non-skippable ads, bumper ads, or video discovery formats. Tell your story and showcase offerings in compelling ways that text can't match.
Display Ads
Visual advertisements appearing on millions of websites and apps within the Google Display Network. Target based on demographics, interests, and behaviors. Build brand awareness while potential customers browse content related to your industry.
Local Service Ads
Appear at the very top of search results for service-based businesses in eligible industries. Google-vetted and backed by the Google Guarantee, these ads build trust and capture leads from customers specifically looking for local service providers.
Remarketing Campaigns
Re-engage visitors who didn't convert the first time. Show ads across Google's network to people who've already visited your website, reminding them of your business and bringing them back to complete their inquiry or purchase.
Performance Max Campaigns
Automated campaigns that run across all of Google's channels simultaneously including Search, Display, YouTube, Gmail, and Discover. Google's machine learning optimizes your ads across platforms to find customers wherever they're most likely to convert.
Let's Talk About Google Ads
Have questions about Google Ads? Want us to take a look at your current setup? Contact us today.
Frequently Asked Questions About Google Ads
How much does OEPMA charge for Google Ads management?
For accounts spending under $6,000 per month on ads, we charge a flat rate of $600 per month. For accounts spending $6,000 or more, our fee is 10% of ad spend, up to a maximum of $3,000 per month for accounts spending $30,000 or more. If your account requires initial setup, there’s a one-time charge ranging from $250 to $1,000 depending on complexity. Services are billed on the first business day of each month for the previous month’s ad spend, and we operate month-to-month with no long-term contracts.
What can you do with Google Ads?
Google Ads goes far beyond search ads. You can run search ads that appear when people search for your services, video ads on YouTube and partner sites, display ads across millions of websites and apps, Performance Max campaigns that optimize across all Google channels simultaneously, Local Service Ads for verified service businesses, and remarketing campaigns to re-engage past visitors. This multi-channel approach lets you reach customers at every stage of their buying journey across Google’s entire network.
How much do I need to spend on Google Ads to get business?
It depends on your geographic location, industry, and competition level. A service company in West Virginia will typically need less monthly spend than the same business in Los Angeles. The only way to determine your true cost is to start running ads and gathering real market data. Be cautious of predictive tools showing average costs, they’re often inaccurate. Start with a budget you’re comfortable with, monitor performance closely, and make data-driven adjustments. Google Ads has no minimum spend requirement and you can pause anytime, giving you complete flexibility.
Why do I need to pay someone to manage my Google Ads account?
For the same reason you hire any skilled professional. Google makes it look easy to set up ads, but managing campaigns effectively requires deep platform knowledge, expertise in keyword research, bid management, ad copywriting, and landing page optimization. Google benefits when inexperienced business owners manage their own accounts because they spend more. A professional manager continuously optimizes campaigns, stays current with platform updates, and knows how to minimize wasted spend while maximizing results. You get peace of mind knowing an expert is working in your best interest.
How quickly will I see results from Google Ads?
Results can start immediately once campaigns launch. You’ll see traffic and clicks right away, but meaningful business results depend on your market, competition, and campaign optimization. Some businesses generate leads within the first week, while others need a few weeks to gather data and optimize. The platform works fast, but refining campaigns for maximum efficiency takes time. Expect to see initial activity quickly, with performance improving as we collect data and make strategic adjustments based on what’s working in your specific market. Other competitors entering and leaving the market will sometimes disrupt consistency.
What makes a successful Google Ads campaign?
Generally speaking, we measure success by Cost Per Lead. A successful campaign generates qualified leads at a cost that makes sense for your business model and profit margins. It’s not about clicks or impressions, it’s about how much you’re paying to acquire a potential customer. We focus on optimizing campaigns to lower your Cost Per Lead while maintaining lead quality. This means refining targeting, improving ad copy, optimizing landing pages, and eliminating wasted spend on searches that don’t convert into actual business opportunities.
What are Google Local Service Ads?
Google Local Service Ads are a separate advertising product from Google Ads, though they appear on Google search results. They’re available to specific service-based industries and require your business to go through a vetting process before appearing. These ads show at the very top of search results and are billed on a Cost Per Lead basis and not Pay Per Click. OEPMA also manages Local Service Ads for clients. If you’re in an eligible industry and interested in this advertising option, reach out to discuss how it can benefit your business.