Meta Ads Management
Meta Ads Essentials
OEPMA manages Meta Ads campaigns that put your business in front of potential customers across Facebook and Instagram. We’ve managed millions in ad spend, creating strategic, efficient campaigns designed to drive real results. Whether your goal is generating leads, increasing sales, building awareness, or reaching new audiences, we’ll help you harness Meta’s powerful advertising platform without the costly mistakes businesses make going alone.
Meta Ads For Your Business
Advanced Audience Targeting
Reach potential customers based on their interests, behaviors, demographics, and online activity. Meta Ads helps put your business in front of the people most likely to be interested in what you offer across Facebook and Instagram.
Where Customers Are
Facebook and Instagram are part of people's daily lives. Meta Ads lets you reach potential customers while they're scrolling, watching videos, viewing Stories, and engaging with content, keeping your business visible throughout their day.
Control & Flexibility
No contracts or minimum spend requirements. Pause or stop campaigns anytime, adjust budgets based on performance, and scale what works. You maintain control over your advertising investment and strategy.
Powerful Visual Advertising
Showcase your business with images, videos, carousels, Stories, and Reels. Meta's visual ad formats give you the flexibility to demonstrate products, tell your story, build awareness, and inspire potential customers to take action.
Local & Geographic Targeting
Reach customers in the locations that matter to your business. Target specific cities, regions, or geographic areas to focus your advertising budget on the people you actually serve and avoid wasting money outside your market.
Measurable Results
Track leads, sales, website visits, calls, and other valuable actions generated by your campaigns. Use real performance data to understand what's working, optimize campaigns, and make smarter decisions about your advertising budget.
Meta Ads By The Numbers
U.S. Meta Ad Audience
U.S. Adults Use Facebook
U.S. Adults Use Instagram
What Meta Ads Can Do
Facebook Advertising
Reach potential customers across Facebook through Feed, Stories, Marketplace, video, and other placements. Use powerful audience targeting to connect with people based on location, demographics, interests, behaviors, and past interactions with your business. Build awareness, drive traffic, generate inquiries, and increase sales.
Instagram Advertising
Connect with audiences through Instagram Feed, Stories, Reels, and Explore using visually engaging ads designed to capture attention. Showcase your products, services, and brand with images and video while reaching potential customers based on who they are, what interests them, and how they interact online.
Audience Targeting
Reach the people most likely to be interested in your business using Meta's extensive audience targeting capabilities. Build audiences based on location, demographics, interests, behaviors, customer lists, website activity, and engagement to focus your advertising budget on the people who matter most.
Remarketing Campaigns
Reconnect with people who have already visited your website, engaged with your Facebook or Instagram content, watched your videos, or interacted with your business. Stay visible to warm audiences, reinforce your message, and bring potential customers back when they're ready to take the next step.
Multi-Format Advertising
Use images, videos, carousels, Stories, and Reels to showcase your business in ways that fit your message and audience. Highlight multiple products, demonstrate services, tell your brand's story, or capture attention with short-form video across Facebook and Instagram's most popular placements.
Campaign Optimization
Use performance data and Meta's advertising technology to continuously improve campaign delivery and results. Optimize campaigns around valuable business goals including sales, inquiries, website traffic, and brand awareness while adjusting audiences, creative, placements, and budgets based on what's actually working.
Let's Talk About Meta Ads
Have questions about Meta Ads? Want us to take a look at your current setup? Contact us today.
Frequently Asked Questions About Google Ads
How Much Does OEPMA Charge for Meta Ads Management?
OEPMA charges $600 per month for accounts spending less than $6,000 per month on advertising. For accounts spending between $6,000 and $29,999 per month, our management fee is 10% of monthly ad spend. Accounts spending $30,000 or more per month receive custom pricing based on campaign complexity, reporting requirements, and overall account scope.
A one-time campaign setup fee of $250 to $1,000 may also apply depending on the complexity of the account, tracking requirements, platform configuration, and campaign structure.
What Platforms Are Included in Meta Ads Management?
Meta Ads management can include advertising across Facebook and Instagram, with campaigns appearing in placements such as Feeds, Stories, Reels, Marketplace, and other locations within Meta’s advertising network. We manage campaigns through Meta Ads Manager to create a coordinated strategy across the platforms and placements that make sense for your business.
My Business Doesn't Have a Facebook or Instagram Page. Can I Still Run Meta Ads?
To run Meta Ads, your business will need a Facebook Page, while an Instagram account may be required for certain Instagram advertising features and placements. If you don’t currently have these accounts set up, OEPMA can help you get the necessary business assets in place so you can start advertising across Facebook and Instagram.
How Much Should I Spend on Facebook and Instagram Ads?
There is no single budget that works for every business. The right advertising budget depends on your industry, geographic market, competition, audience size, campaign goals, and the value of a new customer. OEPMA helps determine a realistic budget based on your specific business and objectives rather than recommending arbitrary spending levels.
How Quickly Can Meta Ads Start Generating Results?
Meta Ads can begin delivering traffic, engagement, leads, and sales as soon as campaigns are approved and launched. However, performance often improves over time as campaigns collect data and we learn which audiences, creative, messaging, and placements generate the best results for your business
Can OEPMA Manage My Existing Facebook and Instagram Ad Account?
Yes. OEPMA can take over and manage an existing Meta Ads account. We review your current campaigns, historical performance, audience targeting, tracking, creative, budgets, and account structure to identify opportunities for improvement while preserving valuable historical data.
Does OEPMA Create the Ads and Ad Copy?
Yes. OEPMA handles campaign strategy, ad copy, audience targeting, campaign setup, testing, optimization, and ongoing management. The exact creative requirements depend on your campaign and available assets, but we can work with your existing images and videos and help determine what additional creative may be needed for effective campaigns.
What are Google Local Service Ads?
Google Local Service Ads are a separate advertising product from Google Ads, though they appear on Google search results. They’re available to specific service-based industries and require your business to go through a vetting process before appearing. These ads show at the very top of search results and are billed on a Cost Per Lead basis and not Pay Per Click. OEPMA also manages Local Service Ads for clients. If you’re in an eligible industry and interested in this advertising option, reach out to discuss how it can benefit your business.