Geofence Advertising Management
Geofencing Advertising Services
OEPMA delivers Geofencing Advertising that reaches potential customers based on where they go in the real world. We build campaigns that target people who visit specific locations, neighborhoods, events, competitors, or defined geographic areas, helping your business reach the right audience across their mobile devices. Whether you’re promoting a local service, retail location, event, or special offer, we’ll build campaigns designed to connect with customers when location matters most.
How Geofencing Can Benefit Your Business
Hyperlocal Targeting
Reach people based on where they go in the real world. Target neighborhoods, business districts, event venues, competitor locations, or custom geographic boundaries to put your message in front of the right audience.
Reach Customers at the Right Time
Connect with potential customers while they're actively visiting locations related to your business. Whether they're shopping, attending an event, or visiting a competitor, your ads appear when your business is most relevant.
Reduce Wasted Ad Spend
Instead of advertising to an entire city or region, focus your budget on people within carefully selected geographic areas. Better targeting helps improve efficiency and maximize your advertising investment.
Flexible Audience Targeting
Layer geographic targeting with demographic and audience data to further refine who sees your ads. Reach customers based on factors like age, interests, household characteristics, and more.
Competitive Targeting
Target customers who visit competitor locations or complementary businesses. Stay visible to people who have already demonstrated interest in products or services similar to yours.
Measurable Performance
Track impressions, clicks, conversions, and other key performance metrics to understand campaign performance. Optimize your campaigns with real data and make informed advertising decisions.
Geofencing Ads By The Numbers
U.S. Households Are Addressable by IP or Device ID
Ads Can Be Delivered to a Specific Physical Address
Deterministic Match Accuracy for Address-Level Targeting
Geofence Advertising In Action
The Business
A personal injury law firm wants to increase consultations from people who have recently been involved in a motor vehicle accident.
The Strategy
We create geofences around local collision repair shops, towing companies, urgent care centers, and other locations commonly visited after an accident. The campaign is designed to reach people who are likely dealing with the aftermath of a crash.
The Execution
As people visit these locations, they're eligible to receive display and video advertisements promoting the law firm's free consultation, experience, and commitment to helping injured victims understand their legal options.
The Results
Instead of advertising to everyone in the market, the law firm focuses its budget on people who have demonstrated real-world intent. This leads to more relevant impressions, stronger brand recall, and more qualified consultation opportunities.
Let's Talk About Geofence Ads
Have questions about geofence advertising and how it can be implemented in your business? Contact us today.
Frequently Asked Questions About GeoFence Advertising
What is Geofencing Advertising?
Geofencing advertising is a form of digital advertising that delivers ads to people based on the physical locations they visit. Businesses can target neighborhoods, competitor locations, event venues, shopping centers, and other geographic areas to reach potential customers with relevant advertising.
How is geofencing different from regular location targeting?
Traditional location targeting typically serves ads to everyone within a city, ZIP code, or radius. Geofencing allows advertisers to define much more specific geographic boundaries and reach people based on real-world location behavior.
Can I target my competitors' locations?
Geofencing works well for restaurants, healthcare providers, law firms, retailers, home service companies, automotive businesses, fitness centers, event organizers, and many other businesses that serve customers within a defined geographic area.
What types of locations can I geofence?
Campaigns can target neighborhoods, business districts, shopping centers, event venues, schools, office parks, competitor locations, trade shows, stadiums, and many other geographic areas depending on your marketing goals.
What types of ads can be used?
Geofencing campaigns commonly use display ads, banner ads, and video advertising. The best ad format depends on your goals, target audience, and campaign strategy.
Can I combine geofencing with demographic targeting?
Yes. Geographic targeting can often be combined with demographic and audience filters such as age, interests, household characteristics, and other targeting options to better reach your ideal customers.
Can OEPMA run geofencing campaigns anywhere in the United States?
In most cases, yes. OEPMA manages geofencing advertising campaigns for businesses throughout the United States. Campaigns can be targeted locally, regionally, or nationally depending on your marketing goals.
However, some states have enacted laws or regulations that may limit certain types of location-based advertising or restrict how specific industries can use geofencing technology. If you let us know where your business is located and the types of customers you’re trying to reach, we can research the applicable laws in your state and discuss any potential limitations. While we’re happy to help point you in the right direction, OEPMA is not a law firm and does not provide legal advice.