Digital Video Advertising
Digital Video Ads Essentials
OEPMA creates digital video advertising campaigns that captivate audiences across streaming services, social media, and apps. We develop targeted video strategies that reach the right people at the right time, whether they’re on YouTube, streaming TV, or scrolling social feeds. Engaging video content that drives real results for your business.
Why Utilize Digital Video Ads?
Precision Targeting
Skip the guesswork of traditional TV. Build custom audiences based on demographics, interests, and behaviors. Your video reaches Ford Mustang enthusiasts or first-time homebuyers, not just everyone watching a show. Target who you want, not who happens to be watching.
Massive Reach
Meet customers where they spend 3.5 hours daily. Streaming services, YouTube, social media feeds, and connected TVs. Your message appears across devices and platforms, from their morning scroll to evening streaming sessions, maximizing visibility and impact.
Engaging Format
Video captures attention like no other medium. Whether it's a 15-second social clip or a 30-second streaming ad, video tells your story in a way static ads can't. Movement, sound, and storytelling create emotional connections that drive action.
Multi-Platform Presence
un the same video across YouTube, Facebook, Instagram, TikTok, LinkedIn, and streaming TV. One piece of content works everywhere, giving you consistent messaging while reaching audiences on every platform they use throughout their day.
Flexible Formats
Choose how your video appears. In-stream ads during content, native in-feed placements, full-screen stories, or streaming TV commercials. Different formats for different platforms and goals, all optimized for maximum engagement and conversions.
Measurable Performance
Track views, engagement, clicks, and conversions in real-time. Know exactly how many people watched, how long they watched, and what actions they took. Optimize campaigns based on data, not assumptions, to maximize ROI on every dollar spent.
Digital Videos By The Numbers
Of US TV Viewing Is Streaming
Average Daily Minutes People Spend Watching Online Video Content
Consumers Say Digital Video Influences Their Buying Decisions
Where Your Video Ads Appear
YouTube & Google Video Network
Your ads play before, during, or after videos on YouTube and across millions of partner sites. Reach viewers watching everything from how-to tutorials to news content from publishers like ESPN and New York Times.
Social Media Feeds
ative video ads appear directly in feeds on Facebook, Instagram, TikTok, LinkedIn, and X. They blend with organic content while clearly marked as sponsored, capturing attention as users scroll through their favorite platforms.
Stories & Reels
Full-screen, immersive video ads between user stories on Instagram, Facebook, and Snapchat. These vertical format ads command attention and feel native to how users consume short-form content on mobile devices.
Streaming TV Services
Your commercials play during streaming content on platforms like Hulu, Roku, Amazon Fire TV, and more. Target viewers based on demographics and interests, just like digital ads but on the biggest screen in the home.
In-Article Video
Video ads appear within webpage content, between paragraphs of articles across news sites and publisher networks. They autoplay when visible, capturing attention from engaged readers without requiring them to click away.
New Formats
Platforms constantly introduce new ad formats and placements. When they do, we test them to see what works for our clients. Staying ahead of emerging formats means your campaigns leverage the latest opportunities before your competitors catch on.
Let's Talk About Digital Video Ads
Have questions about digital video ads and how they can help your business get more leads? Contact us today.
Frequently Asked Questions About Digital Video Advertising
What is digital video advertising?
Digital video advertising involves paying for the placement of branded videos across streaming services, social media platforms, apps, and websites. Your video ads reach viewers on phones, tablets, desktop computers, and connected TVs, allowing you to deliver your message where audiences are actively engaged with video content.
Where do digital video ads appear?
Your video ads can appear across YouTube, Facebook, Instagram, TikTok, LinkedIn, X (formerly Twitter), streaming TV services like Hulu and Roku, and within articles on publisher websites. Ads show in multiple formats including in-stream (before, during, or after content), in-feed (native placements), stories, and streaming TV commercials depending on the platform and your campaign goals.
What's the biggest advantage of digital video advertising?
Precision targeting. Unlike traditional TV where you select programs and hope your audience is watching, digital video lets you build custom audiences based on demographics, interests, and behaviors. Your ad reaches the right people regardless of what they’re watching. A car enthusiast might see your auto parts ad while watching cooking videos or sports—because you’re targeting the person, not the content.
Can I use my existing TV commercials for digital video campaigns?
It depends on your target audience and campaign goals. If your TV commercial aligns well with your digital audience and messaging, you can use it. However, if you’ve built a highly specific digital audience, a generic TV commercial might fall flat. It’s better to create content tailored to your target audience than compromise campaign performance with mismatched creative.
How much does digital video advertising cost?
Costs vary based on targeting specificity. More precise audiences typically cost more per view. There’s no one-size-fits-all budget. At OEPMA, we charge 10% of your total ad spend for campaign management with a minimum spend of $1,000 for digital video campaigns. Your total investment depends on your goals, audience size, and desired reach.
Why should I invest in digital video now?
US adults now spend an average of 3.5 hours daily watching digital video content compared to 2.55 hours watching traditional TV. This shift is accelerating as younger generations who prefer digital content enter their decision making years. Meeting your audience where they spend the most time is essential for staying competitive and capturing market share.