Addressable Geo Advertising
Addressable Geo Essentials
OEPMA delivers Addressable Geo Advertising that targets specific households and businesses using location data and demographics. We use postal addresses, GPS, plat line data, and demographic filters to reach your exact audience across all devices. Whether you’re targeting a neighborhood or specific customer profiles, we’ll build campaigns that connect you with the right customers.
How Addressable Geo Can Benefit Your Business
Hyperlocal Precision
Target specific addresses and neighborhoods, not broad radiuses. Your ad dollars only reach the households and businesses most likely to convert, eliminating wasted spend on irrelevant audiences.
Multi-Device Reach
Reach customers across mobile, tablet, desktop, and connected TV. When someone enters your geofenced area, your message follows them home across every device they use for maximum impact.
Eliminate Wasted Spend
Cut your audience from hundreds of thousands down to hundreds of high-intent prospects. Focus only on people who matter to your business and make every advertising dollar count.
Demographic Control
Add age, income, interests, and more on top of location targeting. Define your ideal customer profile and only reach households that match exactly what you're looking for in your market.
Competitive Advantage
Geofence competitor locations and reach customers who are actively shopping in your industry. Position your business as the better choice when they're already in decision-making mode.
Trackable Results
Monitor leads, sales, and conversions just like standard campaigns. Full visibility into performance means you can optimize in real-time and prove ROI with concrete data that matters.
Addressable Geo Ads By The Numbers
U.S. Households Are Addressable by IP or Device ID
Ads Can Be Delivered to a Specific Physical Address
Deterministic Match Accuracy for Address-Level Targeting
Addressable Geo In Action
The Business
A local HVAC company wants to promote their spring maintenance special to homeowners in their service area. They have a list of 5,000 physical addresses from past estimates, service calls, and marketing efforts over the years.
The Strategy
We upload the 5,000 addresses into the Addressable Geo platform and layer demographic filters to target homeowners aged 35-65. Direct mail postcards are sent announcing the spring special, followed immediately by a coordinated digital ad campaign.
The Execution
For three weeks after the mailers hit, targeted households see display and video ads across their phones, tablets, computers, and connected TVs. The ads reinforce the direct mail message with consistent branding and a clear call-to-action to book their maintenance appointment.
The Results
The multi-channel approach dramatically increases response rates compared to direct mail alone. Homeowners see the message multiple times across different touchpoints, driving significantly more bookings and maximizing ROI on both the mail piece and digital spend.
Let's Talk About Addressable Geo Ads
Have questions about addressable geo advertising and how it can be implemented in your business? Contact us today.
Frequently Asked Questions About Addressable Geo Advertising
What is Addressable Geo Advertising?
Addressable Geo Advertising is a digital advertising technique that delivers ads across multiple devices using postal addresses, GPS, and property line data. It creates virtual boundaries around specific physical locations, allowing you to target households and businesses with precision rather than casting a wide net across broad geographic areas.
How is this different from regular location targeting?
Regular location targeting uses broad radiuses that reach everyone in an area. Potentially hundreds of thousands of people. Addressable Geo is hyperlocal, letting you draw boundaries around specific addresses or locations within that radius. This cuts out wasted spend on irrelevant audiences and focuses only on the households and businesses that matter to your campaign.
What devices can I target?
You can target mobile phones, tablets, desktop computers, and connected TVs. If a device is linked to a targeted address, it becomes eligible to receive your ads. The targeting isn’t limited to one device. Once someone from a household enters your geofenced area, you can reach other devices in that home, including their connected TV.
Can I target my competitors' locations?
Yes, this strategy is called geo-conquesting. You can geofence your competitors’ locations so when potential customers visit them, they begin seeing your ads. It’s an effective way to position your business as an alternative when customers are actively shopping in your industry and comparing options.
Can I use demographic data without addresses?
Absolutely. Even without a physical address list, you can target households based on demographics alone. Define your ideal customer by age, income, homeownership status, household size, interests, and dozens of other attributes. The platform identifies addresses matching your criteria and serves ads to those households.
What kind of ads are used?
Addressable Geo campaigns use display ads, video ads, and audio ads. Display ads are static graphics served on websites and apps across mobile, tablet, and desktop devices. Video ads, typically 30 seconds or less, run across mobile, tablet, desktop, and connected televisions to maximize reach and engagement. Audio ads can run on podcasts or music platforms.
Can I run Addressable Geo in my state?
It depends on your state and industry. Some states have recently passed laws restricting certain capabilities of Addressable Geo Advertising based on your industry. Let us know your industry and location, and we’ll confirm what you’re able to do within your area and ensure your campaign complies with current regulations.