Display Advertising
Display Ads Essentials
OEPMA creates display advertising campaigns that reach your target audience across millions of websites and apps. We use visually compelling static image ads with strategic targeting to increase brand awareness, generate leads, and drive sales. Whether standalone or complementing other campaigns, we’ll build display strategies that deliver measurable results.
How Display Advertising Benefits Your Business
Massive Reach
Your ads appear across millions of websites and apps—from major publishers like ESPN and New York Times to niche blogs your customers read. Display advertising puts your brand in front of potential customers wherever they browse online.
Flexible Targeting
Target by location, demographics, interests, browsing behavior, or specific websites. Layer multiple criteria to reach exactly who you want. The more precise your targeting, the better your results and the less you waste on irrelevant audiences.
Brand Awareness
Keep your business top-of-mind with consistent visibility across the web. Even when users don't click immediately, repeated exposure builds recognition and trust. When they're ready to buy, you're the first name they remember.
Complements Campaigns
Amplify your TV, radio, or billboard campaigns by targeting the same audience online. If they see your outdoor ad, they'll see your display ad while browsing later. Multi-channel exposure dramatically increases message retention and response rates.
Cost-Effective Awareness
Display advertising typically costs less per impression than other channels, making it ideal for building brand awareness on a budget. Reach thousands of potential customers without breaking the bank, especially effective when paired with higher-intent channels like search ads.
Geographic Precision
Target broad areas like entire states or drill down to specific zip codes, neighborhoods, or radius around your location. Perfect for local businesses wanting to dominate their service area without wasting budget on irrelevant markets.
Display Ads By The Numbers
Consumers Search for a Business After Seeing a Display Ad
Display Ads Are Viewed on Mobile Devices
Consumers Recall a Brand After Seeing a Display Ad
When to Use Display Advertising
Complement Existing Campaigns
Running TV ads during sports programming? Layer a display campaign targeting sports enthusiasts in the same geographic area. They'll see your ads while reading sports news online, reinforcing your message across multiple touchpoints for maximum impact.
Amplify Outdoor Advertising
Have billboards or outdoor ads? Geofence the area around them and serve display ads to people who pass by. Extend the reach of your physical advertising into the digital world, hitting prospects multiple times across different channels.
Target Specific Neighborhoods
Want to expand into a particular subdivision or community? Geofence that area and serve targeted display ads with special offers to residents. Perfect for service businesses looking to dominate specific geographic markets with precision.
Standalone Brand Building
Launch display campaigns independently to build awareness in new markets or introduce new products. Target specific demographics, interests, or behaviors to reach potential customers who don't yet know about your business.
Remarketing Support
Keep your brand in front of website visitors who didn't convert. Display ads follow them across the web, reminding them of your business and bringing them back to complete their purchase or inquiry.
Capture In-Market Audiences
Target people actively researching products or services like yours based on their recent browsing and search behavior. Reach potential customers when they're comparing options and ready to make decisions, not months before they need you.
Let's Talk About Display Ads
Have questions about display advertising and how they can help your business get more leads? Contact us today.
Frequently Asked Questions About Display Advertising
What is display advertising?
Display advertising is a form of digital advertising that serves static image ads to your target audience across various websites and apps. While the term “banner ads” was once common, the landscape now includes diverse ad placements and formats beyond traditional banners. On this page, we focus specifically on static image display ads, not video.
Where do my display ads appear?
Your display ads appear across millions of publisher websites and apps within display networks like the Google Display Network. This includes major sites like The New York Times and ESPN, plus blogs, forums, niche websites, and mobile apps that match your targeting criteria. While you may not control every specific placement, we actively include or exclude particular sites and app categories to ensure quality placements.
How do you target my ideal audience?
We use multiple targeting methods including geographic location (country, state, city, zip code, or geofencing), demographics (age, gender, income, parental status), interests and browsing behavior, specific website placements, and remarketing to past visitors. These can be combined for precision targeting. For example, targeting females aged 20-40 with children and household income above $150,000 who visit specific websites. More targeted campaigns typically cost more but deliver better results.
What ad sizes do I need for display campaigns?
We typically handle all visual assets for our clients, but the most popular display ad sizes in the US are Medium Rectangle (300×250), Large Rectangle (336×280), Leaderboard (728×90), Half Page (300×600), and Large Mobile (320×100). These five sizes cover the majority of available ad inventory across mobile, tablet, and desktop, ensuring your ads display properly on most websites and apps.
How much does display advertising cost?
We recommend starting with at least $500 to gather meaningful data and insights. A good baseline is your current cost per lead from other channels. If you’re acquiring leads at $50 each through search ads, use that as your starting benchmark for display campaigns. OEPMA charges 10% of total ad spend for campaign management. For campaigns below $5,000, we charge a setup fee based on campaign complexity.
How is display advertising different from search or video ads?
Display ads are static images that appear while people browse websites and apps, building awareness even when they’re not actively searching. Search ads target high-intent users actively looking for your services right now. Video ads use motion and sound for storytelling. Display advertising works best for brand awareness and complementing other campaigns, while search captures immediate demand and video engages through storytelling. Each serves different purposes in your marketing mix.