Remarketing Advertising
Remarketing Essentials
OEPMA creates remarketing campaigns that re-engage visitors who didn’t convert the first time. We deploy targeted ads across video, display, search, and streaming TV to stay top-of-mind with prospects comparing options. Whether they visited your website or engaged with your ads, we’ll bring them back to complete their cycle.
Remarketing Ads For Your Business
Higher Conversion Rates
Target people who already know your brand and have shown interest. These warm leads convert at significantly higher rates than cold audiences. They've already visited your site or engaged with your ads, they just need the right nudge to take action.
Stay Top-of-Mind
Prospects often compare multiple options before deciding. Remarketing keeps your business visible while they're evaluating competitors. When they're ready to buy, you're the name they remember because you've stayed present throughout their decision-making process.
Cost-Effective Targeting
Focus your budget on proven interested audiences rather than cold prospects. Remarketing typically delivers lower cost per conversion because you're targeting people already familiar with your business. Every dollar works harder when aimed at warm leads versus starting from scratch.
Flexible Audience Building
Define exactly what action triggers remarketing. Target everyone who visited your site, or get granular and target visitors to specific pages or those who watched your entire video. Precision audience building means more relevant ads and better performance.
Multi-Platform Reach
Follow prospects across the web, social media, streaming TV, YouTube, and mobile apps. Your ads appear wherever they browse online, creating multiple touchpoints that reinforce your message. Consistent visibility across platforms dramatically increases conversion likelihood.
Smart Audience Management
Remove people who've already converted so you're not wasting budget on customers who already bought. Set duration limits for how long ads serve. Exclude certain actions. Complete control over who sees ads and for how long ensures efficient spending.
Remarketing By The Numbers
Of Website Visitors Leave Without Converting
Of Consumers Are More Likely to Convert After Seeing a Retargeted Ad
Increase in Conversion Rates from Remarketing Campaigns
Where Your Remarketing Ads Appear
Display Networks
Visual banner ads across millions of websites including major publishers like ESPN, CNN, and niche sites your audience visits. Your brand stays visible while prospects browse content, shop, or read articles online.
Social Media Platforms
Re-engage visitors on Facebook, Instagram, TikTok, and X (Twitter) where they spend personal time. Native ads blend with their feed, reminding them of your business in a casual, non-intrusive way that feels natural.
YouTube Video Ads
Show video ads to people who visited your site while they watch content on YouTube. Video format tells your story more compellingly than static ads, making emotional connections that drive them back to convert.
Streaming TV Services
Reach prospects on the biggest screen in their home through Roku, OTT, and CTV platforms. Your commercials appear during their favorite shows, delivering professional, high-impact remarketing in a premium environment.
Google Search Ads
Target people who visited your site when they search for related keywords later. Appear at the top of search results when past visitors are actively looking for solutions, capturing them at high-intent moments.
Mobile Apps
Follow prospects into the apps they use daily, from weather and news to games and productivity tools. Mobile remarketing reaches people throughout their day, wherever they are and whatever they're doing on their phones.
Let's Talk About Remarketing Ads
Want to learn more about remarketing and how it can help your business succeed? Contact us today.
Frequently Asked Questions About Remarketing Advertising
What is Remarketing Advertising?
Remarketing advertising allows businesses to show targeted ads to people who have previously interacted with their website or digital advertising content. These ads can appear as video, display, search, or streaming television advertisements across multiple platforms. The goal is to re-engage potential customers who showed initial interest but didn’t convert, keeping your business top-of-mind while they continue their buying journey.
What is the main benefit of remarketing advertising?
Higher conversion rates. People who’ve already interacted with your business are significantly more likely to convert compared to cold audiences seeing your ads for the first time. They know your brand, understand your offerings, and have demonstrated interest. Remarketing nudges them from consideration to action by staying visible throughout their decision-making process. This targeted approach delivers better ROI than broad advertising aimed at audiences with no prior knowledge of your business.
Is there a difference between remarketing and retargeting?
Technically yes, but the distinction isn’t important for practical purposes. At OEPMA, we use remarketing and retargeting interchangeably to mean getting back in front of someone who has taken a digital action via paid ads on various platforms. Whether they visited your website, watched your video, or engaged with an ad, both terms describe the strategy of re-engaging that audience with targeted advertising.
What types of user interactions can trigger remarketing advertising?
You define the specific action that qualifies users for your remarketing audience. This can be broad like simply visiting your website, or granular like visiting a specific service page or blog post. You can also trigger remarketing based on ad engagement, such as people who watched your entire video ad, indicating high interest. The more specific the triggering action, the more targeted and relevant your remarketing ads can be. This flexibility allows you to tailor messaging based on exactly what prospects showed interest in.
What platforms can display remarketing ads?
Remarketing ads appear across virtually every major digital platform including popular websites like ESPN and CNN, mobile apps, social media platforms like Facebook, Instagram, TikTok, and X, YouTube video ads, streaming television services like Roku and connected TV, and Google’s Display Network covering millions of websites. This multi-platform reach ensures your message follows prospects wherever they spend time online, creating consistent visibility across their entire digital experience.
How long will my remarketing ads serve?
When creating a remarketing audience, you set a duration for how long people see your ads, typically 30, 60, 90, or 180 days after their initial interaction. You can also remove people from your audience based on actions they take. For example, if someone makes a purchase or contacts you, they’re automatically excluded from seeing further ads for that specific campaign. This ensures you’re not wasting budget on people who already converted.
Can I use remarketing advertising for any product or service?
Most businesses can leverage remarketing advertising across various ad networks. However, each ad network maintains its own policies regarding remarketing campaigns and certain industries face restrictions. Share your industry with us and we’ll inform you of any potential limitations. Generally, service-based businesses, e-commerce, B2B companies, and most other legitimate business types can effectively use remarketing strategies.
Will code need to be placed on my website to display remarketing ads?
Yes, to track website visits and trigger remarketing ads, you need to place tracking code on your site. Each ad network has unique code that must be implemented separately. For example, Google Ads uses one tracking pixel, Meta uses another, and so on. We handle all code implementation and ensure proper tracking setup across all platforms where you’re running remarketing campaigns. This one-time setup enables ongoing remarketing capabilities.