Digital Advertising Services
Custom built digital advertising strategies that drive leads and revenue.
Digital Advertising Overview
Effective advertising is crucial for businesses to drive growth. OEPMA’s comprehensive Digital Advertising Services are designed to help your business break through the sometimes complex digital environment and achieve your marketing goals. With a focus on strategy, creativity, and data-driven insights, we develop custom campaigns that maximize your online presence and drive the measurables that mean success for your business.
Looking to reach your target audience online? Our digital advertising services, whether single or multi-channel, can help get your business in front of the right people.
Reach out to discuss how we can meet your company’s digital advertising needs.
Frequently Asked Questions About Digital Advertising
What is digital advertising?
Digital advertising involves paying for the placement of text, image, audio, or video advertisements on various digital platforms that can be accessed by mobile, tablet, or desktop devices.
What is the difference between digital marketing and digital advertising?
While these terms are sometimes used interchangeably, there is a distinction.
Digital advertising is just one piece of the larger digital marketing puzzle. When you advertise digitally, you’re paying to place your message on someone else’s platform where they’ve gathered an audience. It’s like renting a on their virtual property.
Digital marketing encompasses the whole of presenting your business online. It includes things like optimizing your website to rank higher in search results and creating organic social media posts to engage with your followers.
So, while digital advertising is a way to get your message in front of people quickly, digital marketing is about building a comprehensive online presence for your business over time.
What platforms are available to place digital advertising?
When it comes to digital advertising, you’ve got many platforms to choose from.
First up, you’ve got the big guns like Google, Bing, Facebook, Instagram, X (formerly Twitter), Reddit, YouTube, and TikTok. These platforms have massive user bases, so you can cast a wide net and reach a ton of potential customers.
Next, there are e-commerce giants like Amazon, where you can advertise your products right alongside search results.
Social media platforms like Snapchat, LinkedIn, and Pinterest offer unique opportunities to target specific demographics and interests.
You can place your ads on sites and apps that align with your target audience’s interests, making sure your message hits home.
Finally, streaming television and audio platforms like Spotify and Pandora allow you to reach people while they’re listening to music, podcasts, or watching their favorite shows.
The world of digital advertising is vast, but these are the main players you’ll want to consider when deciding where to allocate your advertising budget. The key is to choose the platforms that best align with your business goals and target audience.
What digital advertising platform is best for my business?
Figuring out which advertising platform is right for your business really depends on your goals. Each platform has its own set of advantages and disadvantages that may or may not align perfectly with what you’re looking to achieve.
It’s true that larger platforms, where people spend a great deal of their time, can offer the benefit of sheer volume. However, there’s also value in leveraging lesser-known platforms, depending on the nature of your business and your target audience.
Ultimately, the key is to carefully consider your specific requirements and evaluate how well each platform can meet those needs. While the big players can be tempting, don’t overlook the potential of niche platforms.
How do I measure success in digital advertising?
Measuring success in digital advertising depends on your specific goals. For most business owners, the primary objective is generating leads and sales. You must utilize tracking tools that collect data on website visitors who submit lead forms, complete sales, or even call your business. Generally, these would be defined as conversions. These conversions, whether leads or sales, are often the key performance indicator (KPI) for many campaigns.
However, not everyone has the same goals. Some campaigns focus purely on branding, aiming to reach as many people as possible with their message and they may not put an emphasis on or even be able to define a conversion to track other than website visits or impressions.
Ultimately, the definition of success in digital advertising depends on what you’re trying to achieve. If your goal is to increase leads for your service business, then that’s your benchmark.
If you want 1 million people to see your logo and phone number this month, that’s your benchmark.
If you want 500 downloads of a PDF you have written as a lead magnet for your company, that is your benchmark.
That said, it’s crucial to consider the bigger picture. If your digital advertising campaigns boost leads or garners millions of impressions, and you also notice a rise in personal referrals or organic website traffic through a brand search, there may be a connection even if it’s not directly traceable. Pay attention to how different aspects of your business respond when you adjust your digital advertising spend.
While data is the foundation of successful digital advertising campaigns, it’s important to recognize that not all positive outcomes can be captured in the metrics. Keep an eye on various channels through which business comes in, as they may be influenced by your digital efforts in ways that aren’t immediately apparent in the data.
Should I run digital ads on all of the platforms?
Spreading your digital advertising budget across as many platforms as possible, is usually not the most effective approach, especially if you’re not a massive business with an unlimited budget.
It’s generally considered best practice to focus on one or two platforms when you’re starting out. This allows you to allocate your budget more effectively and get better results from your campaigns.
Trying to run ads on too many platforms at once can spread your budget too thin, leading to underwhelming outcomes. It’s like being a jack of all trades but a master of none.
The smarter play is to concentrate your resources on a single platform or two that best align with your business goals and target audience. This way, you can make a larger impact.
It’s not about being everywhere – it’s about being in the right places and doing it well.
Does digital advertising work?
Digital advertising can be very effective when done right. When campaigns are set up correctly, they can provide an outstanding return on investment (ROI). It’s crucial to pay attention to the details when defining your target audience.
While the dashboards across different platforms may look similar, small mistakes in targeting can lead to big losses. If you don’t fully understand where your ads are showing up or who they’re being presented to, you could end up wasting a lot of money with little to no return.
These platforms are powerful tools, but they require a certain level of expertise to maximize their potential. Even small errors can add up quickly and eat into your budget if you’re not careful.
The key is to strike a balance – you want to leverage the platforms to their fullest extent, but you also need to be detailed in your setup and targeting. It’s not something to take lightly, as the consequences of getting it wrong can be costly.
How do I target my audience on digital advertising platforms?
Audience targeting varies across different platforms, but the general principle remains the same: you define your ideal audience based on the platform’s user data and your own criteria. This can include demographic information, search keywords, geographic location, interests, or a combination of these factors.
Effective audience targeting is where many business owners struggle and end up wasting money on their digital advertising efforts. It’s not uncommon for business owners to have an unclear understanding of their target audience or lack the know-how to leverage the platform’s targeting tools effectively.
Many platforms offer “quick start” options that promise to get your campaign up and running with just a few clicks. However, we strongly advise against taking this route. Remember, these platforms are designed to generate revenue, so they often encourage new users to cast a wide net with their ad targeting. This approach can quickly deplete your budget without delivering results.
To optimize your campaigns and avoid wasteful spending, it’s essential to take the time to understand your audience and use the platform’s targeting features to your advantage. By narrowing down your focus to the most promising segments, you can ensure that your ad spend is being allocated correctly.
Is competition high in digital advertising?
The level of competition in digital advertising may vary depending on your industry and location. As digital advertising continues to gain popularity, more businesses are jumping on board to reach their audience. With increased competition comes the need for larger budgets and a laser-focused approach to crafting ad creative that truly stands out.
If you find yourself in a highly competitive market, partnering with an experienced marketing agency can be a game-changer. While it may seem like throwing more money at the problem is the only solution, that’s not always the case. A skilled digital advertising professional can analyze the competitive landscape and identify opportunities that can deliver a fair ROI, even in a crowded market.
In a highly competitive digital advertising environment, having an experienced team in your corner can make all the difference. They can provide the insights, expertise, and strategic guidance needed to cut through the noise and deliver results, even when the competition is heavy.
Can I do digital advertising myself for my company?
Absolutely, you can handle digital advertising for your company on your own. There’s nothing stopping you.
It’s important to be aware of the potential pitfalls, especially if you’re not well-versed in the various platforms and their intricacies. Making mistakes in audience targeting, ad creative, or keyword selection can lead to costly errors that may sour your perception of digital advertising’s effectiveness.
Even if you’re a pro at targeting the right audience, your message may not land if your ad creative isn’t correct. If you’re running keyword-based campaigns, allowing irrelevant searches to slip through can quickly drain your budget without delivering meaningful results.
If you’re determined to manage your own campaigns, it’s wise to start with small budgets until you’ve gained confidence in your abilities. This approach allows you to learn the ropes and make adjustments without risking significant financial losses.
If you have any questions along the way, don’t hesitate to reach out to us.
