Before we get into this, we want to clear something up.
When we refer to advertising, we’re talking about placing ads on the TikTok platform via payment to TikTok.
When we searched the phrase in the title, it was filled with folks who were confused between simply having an account and posting and placing paid advertisements.
If you’re a lawyer and want to know if you can have an account and post content, then yes, you can.
However, this is not “advertising.” It’s content creation.
The TikTok Fine Print On Lawyer Advertising
Now that we’ve covered that, let’s move on to the question at hand.
According to their fine print, TikTok does allow ads for certain Legal Services.
According to TikTok ad policies as of October of 2025, you can run Legal Services ads as long as they’re not in the following practice areas.
Personal Injury Lawsuits: Includes car accidents, slip and fall, wrongful death, etc.
Family Law: Divorce, custody, alimony, child support, adoption.
Immigration Law: Green cards, visas, asylum, deportation defense.
Criminal Law: DUI, assault, drug charges, criminal defense.
Employment Law: Wrongful termination, workplace discrimination, wage disputes.
Legal Matters Involving Children: Any services or representation tied to minors in legal cases.
However, we noticed after the sell of TikTok in 2025 something interesting popped up on the TikTok Ads Policy Page which referenced legal services.
It now says the following is allowed: Educational content about any legal topic, as long as the ad is purely informative.
How Is “Purely Informative” Defined?
So what does “purely informative” mean according to TikTok? Well, they don’t really define or give restrictions at all in the text.
The following is our own interpretation. After we viewed this change on the TikTok Policy Page, we started running “purely informative” ads for a legal client in an injury vertical and it has been running successfully for about a month at the time of this update. Again, this is only our interpretation.
Not Allowed: A person injury lawyer placing a 15 second ad screaming about how the insurance company is going to screw injured people and that can all be remedied by calling him or her. Followed by their slogan, phone number and website.
What May Be Allowed: A personal injury lawyer explaining what can be recovered in a personal injury case with no overt calls to action. A personal injury lawyer explaining actions to take after an injury to make sure their ducks are in a row.
You Can Run Branding Ads Even If You’re In A Restricted Category
What gets an ad restricted by the TikTok algorithm is certain words that are written, spoken or are on a landing page that you place into the ad.
If you’re a personal injury lawyer or criminal defense lawyer that doesn’t mean you absolutely cannot run short ads that are more for branding than call to action.
The downside is that they’ll have to be some of the most vanilla ads you’ve ever seen.
You can’t refer to what you do. You can’t link to your website with content on those practice areas.
If the name of your practice is “Big John Personal Injury Law” or “West Coast DWI Law”, you most likely won’t be able to do what we’re about to explain below.
Let’s say you’re a personal injury lawyer and the name of your firm is “Big John & Associates.” You could place a short ad that just visually shows your logo and audibly says the name of the firm and phone number. That type of ad won’t trip up the algorithm with “injury” or “DWI” or anything they restrict.
That probably doesn’t make a lot of sense for a small law firm. Probably not going to move the needle that much.
However, if you’re a larger law firm with a 7-figure marketing budget and you’re already on television, billboards, busses, etc., it might be just another channel to help you stay in top of mind. It might make some sense.
We’ll Keep This Page Updated For You
In the future, TikTok may change its policies, but currently, some, but not all, lawyers are allowed to run branding or call-to-action ads on the platform where the ad or landing page can reference their practice areas.
If they change the policy, and begin allowing some of these legal practice areas to run more than “purely informative” ads, we will update this article. We’ve been updating it for the past 2 years as changes have been made to the TikTok Ads Policy.
If you’d like to talk more about TikTok Ads for lawyers, set up a consult with us.
