TikTok Ads Management
TikTok Ads Management Services
TikTok has become one of the fastest-growing advertising platforms, giving businesses the opportunity to reach highly engaged audiences through short-form video. OEPMA creates and manages TikTok advertising campaigns designed to increase brand awareness, and generate leads. From campaign strategy and audience targeting to ongoing optimization, we’ll help you make the most of TikTok’s unique advertising platform.
Why Advertise on TikTok?
Discovery Engine
People don't have to search for your business to find you. TikTok's algorithm introduces your content to users who are likely to be interested based on their behavior and interests.
Highly Engaging Format
Short-form video consistently captures more attention than traditional display ads. Businesses have the opportunity to educate, entertain, and build trust in just a few seconds.
Reach New Audiences
Whether you're targeting homeowners, parents, fitness enthusiasts, or business owners, TikTok offers detailed audience targeting to help you reach potential customers beyond your existing following.
Authentic Advertising
The best-performing TikTok ads often feel like organic content instead of traditional commercials. Businesses that embrace a natural, informative style can build stronger connections with their audience.
Flexible Budgets
Businesses can start with modest budgets, test different creative approaches, and scale campaigns as they discover what resonates with their audience.
Actionable Insights
Track video views, engagement, website traffic, leads, purchases, and other key metrics to understand what's working and continuously improve campaign performance.
TikTok By The Numbers
U.S. adults reachable by TikTok Ads.
Increase in reachable U.S. audience year over year.
Of All US internet users reachable by TikTok Ads
Success On The TikTok Platform
A Strong Hook
The first few seconds determine whether someone keeps watching or keeps scrolling. Successful TikTok ads capture attention immediately with a compelling visual, question, or statement.
Authentic Video
TikTok users respond best to content that feels genuine. Ads that blend naturally into the feed often outperform polished, commercial-style productions.
Clear Message
Viewers should understand what you're offering within seconds. A focused message is easier to remember and more likely to drive action than trying to communicate too much at once.
Value First
The best TikTok ads entertain, educate, or solve a problem before asking for anything in return. Providing value first helps build trust and keeps viewers engaged.
Strong Call-to-Action
Every ad should tell viewers what to do next, whether that's visiting your website, requesting a quote, making a purchase, or learning more.
Continuous Testing
The best campaigns don't rely on a single video. Testing different hooks, messaging, audiences, and creative helps identify what resonates and improves performance over time.
Let's Talk About TikTok Ads
Have questions about TikTok Advertising? Want us to take a look at your current setup? Contact us today.
Frequently Asked Questions About TikTok Ads
How much do you charge for TikTok Ads Management?
Our TikTok Ads Management pricing follows the same structure as our other advertising management services. Businesses spending under $6,000 per month in advertising pay a $600 monthly management fee. Accounts spending $6,000 to $29,999 per month are billed at 10% of monthly ad spend, while larger accounts receive custom pricing based on campaign complexity and overall scope.
Management fees cover campaign strategy, optimization, monitoring, and reporting. Advertising spend is paid directly to TikTok through your own advertising account and is never marked up by OEPMA. If your account requires initial setup or creative assets such as video production, those services are quoted separately.
Is TikTok advertising right for my business?
Not every business is a good fit for TikTok. Businesses that can educate, entertain, demonstrate services, or connect with customers through short-form video often see the best results. If we don’t believe TikTok is the right platform for your goals, we’ll tell you.
How much should I spend on TikTok Ads?
Your ideal budget depends on your industry, competition, geography and goals. Many businesses start with a modest monthly budget to gather data before increasing their investment as campaigns prove successful.
Do I need a TikTok account to advertise?
No. While having an active TikTok presence can be beneficial, businesses can run advertising campaigns without regularly posting organic content. That said, we strongly recommend creating a TikTok account for your business if you plan to advertise. An established profile helps reinforce your brand, gives potential customers a place to learn more about your business, and can add credibility to your advertising efforts.
Do I need to create videos?
Yes. TikTok is a video-first platform, so video creative is required. You can use existing footage, create videos yourself, work with creators, or hire a professional. We can help guide you on the types of videos that typically perform well.
Can you use videos I already have?
Absolutely. Existing videos can often be edited or repurposed into effective TikTok advertisements. If additional creative is needed, we’ll let you know before launching your campaigns.