Streaming Television Advertising
Be there when your people stream.
Streaming TV Ads Overview
Streaming Television Advertising is a powerful tool for businesses of all sizes to reach their target audience effectively. Unlike traditional linear television advertising, streaming TV allows for precise demographic targeting, ensuring your ad reaches the right people at the right time, regardless of what they’re watching. This opens up new opportunities for small businesses to connect with local audiences without the need for large, nationwide budgets.
At OEPMA, we leverage our years of experience in streaming television ad buying to help clients identify their target audience, select or create compelling ad creative, and deploy campaigns that drive results.
If you’re interested in exploring your Streaming Television Advertising options, reach out to OEPMA to start the conversation.
Frequently Asked Questions About Streaming Television Advertising
What is streaming television advertising?
Streaming television ads are video advertisements that can be inserted into streaming content across various providers and devices, such as Hulu, Roku, and Amazon. Streaming encompasses any type of content viewed on a television that is not traditional linear programming.
Is Streaming TV the same as Over The Top (OTT) and Connected Television (CTV) advertising?
Streaming TV is a broad term that includes both Over The Top (OTT) and Connected Television (CTV) advertising.
OTT refers to advertising on platforms that don’t require a cable subscription, such as Hulu, which can be viewed on various devices, including tablets and phones.
CTV specifically refers to internet-connected televisions that can stream content, either through built-in Smart TV capabilities or via devices like Roku, Amazon Fire Stick, or Apple TV.
What is the difference between Streaming Television and Broadcast / Linear Television Advertising?
Streaming TV Advertising and Broadcast/Linear Television Advertising differ primarily in targeting capabilities.
With Streaming TV Advertising, you can precisely target a specific demographic, allowing for more effective ad placement compared to traditional television advertising.
For instance, if your goal is to reach men aged 30-50 with an annual income of $100,000 or more, traditional television would require researching programs that best fit that demographic, such as golf tournaments and college football, and placing ads accordingly, limited to specific time frames and programming.
In contrast, Streaming Television allows you to set up a campaign targeting that exact demographic, regardless of the program or time they’re watching. This means you can reach your target audience even if they prefer auto racing, political, or financial news over golf and college football.
Streaming TV ensures your ad reaches the intended demographic without wasting money on outlier audiences that may watch the same programs on broadcast television.
Is Streaming TV More Affordable Than Broadcast TV?
While you may want to compare the cost-effectiveness of Streaming TV to Broadcast TV, it’s not necessarily a straightforward comparison due to the different nature of these platforms.
Streaming TV typically incurs a higher Cost Per Thousand (CPM) than traditional broadcast TV. This is because Streaming TV allows for more precise targeting of advertisements. With Streaming TV, ads can be tailored and shown to specific audiences based on detailed data such as their viewing habits, interests, and demographics.
On the other hand, Broadcast TV generally targets a broader audience with less precision. The costs might be lower, but the ads reach a more generalized group of viewers during specified time slots, without the ability to personalize based on viewer data.
Whether Streaming TV is more affordable than Broadcast TV depends heavily on your specific advertising goals, target audience, and how you value the return on investment. If precise targeting and reaching a specific demographic are crucial for your campaign’s success, the higher CPM of Streaming TV might offer better value for your needs. In contrast, if broader reach with less emphasis on specific targeting will do, Broadcast TV might be more cost-effective. The choice largely hinges on the specifics of your company, product, and market objectives.
Can a "small business" utilize streaming television advertising?
Yes, streaming television advertising is an excellent opportunity for small businesses, and it’s currently underutilized in this sector. While large advertisers can dominate traditional linear television with extensive nationwide budgets, streaming TV allows smaller businesses to effectively target and connect with local audiences.
What kind of creative do I need to run Streaming Television Ads?
For optimal results with Streaming Television Ads, the gold standard is a 30-second video advertisement. While 15-second and 60-second spots can be used, 30-second video ads offer the greatest inventory availability.
How much of my budget should I apply to streaming television advertising?
If you’re not currently running any television or video advertising, it’s difficult to provide a general answer to this question. There are many variables to consider, and the allocation of your advertising budget will depend on your specific business, target audience, and marketing goals. Even if you are already running linear or broadcast television ads, the decision to incorporate streaming television advertising should be carefully discussed and strategized, as there is no one-size-fits-all approach.
However, based on current trends, we commonly see businesses that are already running television advertising dedicating 15-25% of their “Television Budget” to streaming television advertising. This allocation allows them to take advantage of the targeted nature of streaming platforms while still maintaining a presence on traditional television channels.
How can OEPMA help and what is it going to cost?
OEPMA’s years of experience running streaming television ads for clients enables us to assist you in identifying your target audience, selecting or creating ad creative, and deploying your campaign effectively.
Our fee for streaming advertising buys is 10% of the ad spend, with a minimum campaign ad spend of $5,000 required.
