Piedmont Stump Grinding
Piedmont Stump Grinding is a tree service business located in Cary, North Carolina. Some companies are complex with many different products or services. Some businesses are very simple like Piedmont Stump Grinding. It’s in their name. They grind stumps. Even with a straightforward business, a well-planned presence is required to succeed. OEPMA helped PSG with their branding and digital properties from the day they established the company.
Brand
Piedmont Stump Grinding wanted to go with a brand identity that made sure to broadcast their love of the state of North Carolina. The logo shows the company’s love of the land with a state symbol and heart. The state love is reinforced by a red, white and blue color pallet to symbolize the state flag. Customers can be confident PSG will love and take care of their land like it’s their own.
Logo Creation
Color Palette
Wordmark
Identity
Web Design
Piedmont Stump Grinding’s web portal being simple, secure, and fast for its potential customers, was paramount to compete in a crowded field. OEPMA designed a minimal look that entices customers to get their estimate and get on with their day.
The mobile version features a Tap to Call function that loads PSG’s phone number for a simple call that doesn’t require ten taps on the dial pad. With a contact form that doesn’t exhaust the visitor when completing, PSG’s web presence, like their business, is straight to the point and ready for stump grinding leads 24/7.
Graphic Design
Responsive Web Design
Analytics
Digital Advertising
OEPMA crafted a search and display campaign for Piedmont Stump Grinding that had the business picking a choosing what jobs to take within a month of deployment. By using a combination of keywords and negative keywords, we were able to get the people looking for a service and not waste money on people looking for other things associated with stump grinding. We also drilled down the audience for the display campaign to bring people to the website who were in the first stages of research.
