Social Media Advertising
Social Media Ad Essentials
OEPMA manages social media advertising campaigns that connect you with your target audience across Facebook, Instagram, LinkedIn, TikTok, and more. We go beyond simple post boosting, using advanced targeting, custom audiences, and retargeting techniques to drive engagement, traffic, and conversions. Strategic campaigns that reach the right people on the platforms they use daily.
Social Media Ads For Your Business
Audience Reach
Access billions of active users across Facebook, Instagram, LinkedIn, TikTok, and other platforms. Your customers are already spending hours daily on social media. Meet them where they are with targeted ads that appear naturally in their feeds.
Precise Targeting Options
Target by demographics, interests, behaviors, job titles, income, education, and dozens of other factors. Social platforms know more about users than any other ad channel. Leverage this data to reach exactly who you want with laser precision.
Visual Storytelling
Use images, videos, and carousel ads to tell your story in engaging ways. Social media is a visual medium where creative content captures attention. Showcase products, demonstrate services, and build emotional connections that text ads can't achieve.
Cost-Effective Entry Point
Start with smaller budgets compared to search advertising. Test different audiences and creative approaches without massive investment. Social media ads let you experiment and find what works before scaling up, making it accessible for businesses of all sizes.
Engagement & Community Building
Go beyond clicks to build relationships through likes, comments, shares, and follows. Social ads don't just drive conversions but create ongoing engagement with your brand. Turn customers into advocates who spread your message organically through their networks.
Remarketing Powerhouse
Re-engage website visitors and platform users who've interacted with your content. Social media remarketing keeps your business visible to warm audiences across the platforms they use most. Stay top-of-mind with people who've already shown interest in what you offer.
Social Media By The Numbers
Consumers Discover New Brands on Social Media
Average Daily Time Spent on Social Media
Of Americans Use Social Media
When to Use Social Media Advertising
Building Brand Awareness
Perfect for new businesses or launching new products. Social media puts your brand in front of massive audiences who may not be actively searching for you yet. Build recognition and familiarity before customers even realize they need what you offer.
Targeting Specific Demographics
When you need precise audience control beyond just location and keywords. Social platforms excel at targeting based on age, interests, behaviors, job titles, income, education, and life events. Ideal when your customer profile is very specific and well-defined.
Visual Products or Services
If your offering benefits from being seen, social media is essential. Restaurants showcasing dishes, retailers displaying products, contractors showing before-and-after work. Visual storytelling on social platforms drives desire and action in ways text ads cannot match.
Longer Cycles
When customers need time to consider before buying. Social media keeps you visible throughout their decision-making process with multiple touchpoints. Perfect for high-ticket items, B2B services, or any purchase requiring research, comparison, and careful consideration before commitment.
Let's Talk About Search Advertising
Want to dip your toe into search ads or need another set of eyes on your current setup? Contact us today.
Social Media Platforms
We can help get your business on these platforms.
Frequently Asked Questions About Social Media Advertising
What is social media advertising?
Social media advertising is the practice of placing paid ads on social media platforms. Users see these ads while browsing their chosen platforms, typically as they scroll through their feeds. The specific visibility and placement of your ad depends on how your campaign is set up. Different platforms offer various ad placement options including feeds, stories, sidebars, and more, allowing businesses to reach users where they already spend significant time online.
Which social media platforms offer advertising options?
The most popular platforms for advertising include Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, Reddit, TikTok, and Snapchat. It’s important to note that platform effectiveness and popularity change over time as user behavior evolves and new platforms emerge. The best platforms for your business depend on your target audience, industry, and specific marketing goals. What works today may shift as social media continues to evolve.
What types of ads are available on social media platforms?
Social media platforms generally allow image ads, text ads, and video ads within feeds and other areas. While each platform has unique ad formats and specifications, these three core types are commonly available across most social sites. Additional formats may include carousel ads, story ads, collection ads, and interactive experiences depending on the platform. Specific options and placements vary based on which platform you choose for your campaign.
Should I advertise on every social media platform?
Probably not. It’s generally better to focus on one or two platforms initially and monitor their effectiveness before expanding. Spreading efforts too thin across many platforms is a common mistake that dilutes results. Consider your target audience and how it aligns with each platform’s user base. For example, LinkedIn is ideal for B2B businesses due to its professional user base and job title targeting. A B2C business seeking broader reach might find better results on platforms with more diverse demographics like Facebook or Instagram.
What type of budget do I need to run social media ads?
Your budget should align with your offering and average profit per client or customer. For high-ticket items generating thousands per sale, very small monthly budgets won’t be effective. Depending on your business and offering, effective budgets range from $500 to $50,000 or more per month. The key is ensuring ad spend makes sense relative to potential returns. Our job at OEPMA is finding that sweet spot and leveraging it to accomplish your business goals while maximizing return on investment.
How does remarketing work with social media?
Remarketing re-engages users who’ve already interacted with your business, either on the social platform itself or on your website. Social platforms offer tracking pixels you can place on your website to build remarketing audiences. You can also create audiences based on platform-specific interactions like users who viewed a certain percentage of your video ad. Remarketing keeps you visible to people who’ve shown interest in your brand while their interest is high, persuading them to contact you or make a purchase depending on your goals.
How much does OEPMA charge for social media advertising campaigns?
Social Media Advertising management pricing follows OEPMA’s standard advertising pricing structure.
Under $6,000/month in ad spend: $600/month management fee<br><br>
$6,000 – $29,999/month in ad spend: 10% of monthly ad spend
$30,000+/month in ad spend: Custom pricing based on account complexity and management requirements
Accounts spending more than $30,000 per month are quoted individually.
Management fees typically start at $3,000 per month and are based on campaign complexity, platform mix, reporting requirements, and overall account scope.
If a campaign requires initial setup, a one-time setup fee ranging from $250 to $1,000 may apply depending on the complexity of the account, tracking requirements, platform configuration, and campaign structure.
Advertising spend is paid directly to the platform through your own billing account and is not included in OEPMA’s management fees.
For additional details regarding billing, campaign setup, creative services, and related pricing information, please visit our Pricing page.