Making subsets for success.
Market Segmentation FAQ
What is market segmentation research?
Why is market segmentation research important?
What methods are used to find the segments of customers?
A simple way of starting with segmentation research is to look at your existing customer or client base. If you have a database of their information, you can begin by sorting the data by different criteria. The sorting can include the date of birth, residence, zip code, or what type of service or product they are using or buying.
By doing this, you may see trends begin to develop. Then you can develop a strategy to target the segment of your choice with a tailored message presented on a medium that they are most likely to use.
If you don’t collect much information about your customers or clients, you can also develop a survey for them to complete to get the type of information.